{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe5dae9f7-0324-4477-bcf2-abd3523c8a1e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#007 Be a Value Creator, not a Cost Generator","description":"In today\u2019s world we could categorise organisations into two camps: those that add value, and those that add COST. \n\n\u2022 Why type of organisation are you?\n\u2022 What is your definition of value?\n\u2022 How will you know when you are adding & creating value for your customers?\n\u2022 Do your most important clients know the extra lengths you go to provide them with unexpected, relevant and personalised value that is ultimately useful to them?\n\nWith value being undefinable to many and different to each of your accounts, I wanted to peel back a few layers of this really big onion and explore value with our guest for this episode: Warwick Brown.\n\n- - -\n\n\ud835\udc16\ud835\udc00\ud835\udc11\ud835\udc16\ud835\udc08\ud835\udc02\ud835\udc0a \ud835\udc01\ud835\udc11\ud835\udc0e\ud835\udc16\ud835\udc0d \ud835\udc01\ud835\udc08\ud835\udc0e:\nWarwick Brown, a Key Account Consultant and Founder of thekamclub.com, has led business development and account management teams in Australia and Europe for more than 15 years. He has worked with some of the world's most prestigious firms including Merck & Co, Deutsche Bank, McKinsey & Company and Vodafone. \n\nHis mission is to support in-house KAM Professionals with the right advice, tools and learning resources to boost their results. He also spends time educating organisations about the importance of leveraging the power of key account management which in turn to accelerates higher performing KAM Professionals, improved client retention and increased revenue.\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n=========","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}