{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe796fdf7-dea7-4b7a-9b21-2a471b405e2d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How brands can use data and analysis to drive better decisions\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e796fdf7-dea7-4b7a-9b21-2a471b405e2d\"></iframe>","title":"How brands can use data and analysis to drive better decisions","description":"For this Marketing Society Middle East event we explored how brands can use data and analysis to drive better decisions, teaming up with our friends at Landor to launch a new series called Brand Conversations.\n\nAnalysis of business values, based on the S&P 500 Index, shows that your brand represents up to 30% of business value creation. Landor\u2019s Global Executive Director, Nick Cooper was joined by Promont's Ross McAuley, Saudi German Hospital Group's Rami Zahran, and Ras Al Khaimah Tourism Authority's Dan Taylor to discuss the ins and outs of strategic brand decisions that drive value.\n\nLearn more about Landor https://landor.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8a25e815-3355-4934-8814-0a1bac903ab2/artworks-000518044749-r48gm4-t3000x3000.jpg"}