{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe8304fb4-64ec-4475-9267-cdc36ede7537","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Secret to Writing Ads That Print Money | Ep. 459\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e8304fb4-64ec-4475-9267-cdc36ede7537\"></iframe>","title":"The Secret to Writing Ads That Print Money | Ep. 459","description":"Ready for some actionable tips? Let's revamp your ads for better results.  Take my buddy Nolan's lawn care ad as a case study. While it's well-intentioned, it's heavy on features and light on benefits.   So let's flip the script.  What truly sells is the dream...and that's a lush lawn that makes neighbors envious.  Make your customer the hero. Guide them to lawn perfection hassle-free.  Remember: Benefits over features.   Keep your customer in the spotlight.  LEAVE A REVIEW if you l...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47383c66-53cb-405c-8c77-749e8dcd74d5/8ty0x4mq8o4eavwg35qzu9nrjqys.jpg"}