{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe89c53cb-372f-4763-a822-33df030a841e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"A Consultant\u2019s Guide to Crisis Management with Jonathan Bernstein","description":"On this episode of Consulting Success, I\u2019m joined by Jonathan Bernstein of Bernstein Crisis Management. Jonathan is the author of \u201cThe Manager\u2019s Guide to Crisis Management,\u201d a great book that provides the basic skills and knowledge to deal with the crises that inevitably occur in any business, no matter the size. At first I wasn\u2019t sure if crisis management really applied to consultants, but Jonathan quickly proved otherwise. He describes crisis management as the \u201cart of avoiding trouble when you can, and reacting appropriately when you can\u2019t.\u201d This wisdom doesn\u2019t only apply to big businesses \u2014 crisis mode can hit anyone at anytime. On this episode you\u2019ll learn more about the benefits that come with preparing ahead of time for any crisis that may come \u2014 and how to handle it smartly.\n \nConsultants can benefit from a crisis management plan. Jonathan works with companies both to preventing crises from happening, and also to maintain business continuity and functionality when a crisis does hit. A single major crisis can knock a small business entirely out of the running, but a creative and effective crisis management plan can help consultants and small businesses minimize damage from a crisis. Jonathan refers to this as the \u201cart of crisis management,\u201d and in this conversation he proves that having a plan in place is essential to every business, regardless of size.\n \nChallenge yourself to connect with mentors that can help you achieve your goals. I have always been a major advocate of reaching out to the people that inspire you, and I really identified with the story that Jonathan shares about the bold moves that he made when changing his career path. From his first career in the intelligence department of the Army, he learned how to assess vulnerability. He made the leap from Army to consulting because of one bold move. His example proves that taking the time to study your mentors and increasing the size of your network will always pay off, and you\u2019ll want to be sure to take the time to listen to how important that move was to his incredible success.\n \nIn crisis mode? Here\u2019s what not to do. Shooting from the hip and burying your head in the sand are two of the things you absolutely do not want to do while in crisis mode. It can be hard to tackle head-on, but taking control can help you turn crisis into triumph for your consulting business. You definitely won\u2019t want to miss his advice for how to handle negative online criticism. Listen for that and more strategic advice, including Jonathan\u2019s five keys to communication when handling a crisis, on this insightful episode of Consulting Success.\n \nKey Takeaways: [:40] Consultants and small businesses can benefit from a crisis management plan. [7:24] The art of crisis management requires creativity, intuition and more. [9:15] Jonathan\u2019s decision to leave a lucrative job at a large PR consulting firm to become a crisis management consultant. [12:20] Taking the time to learn about and reach out to your mentors can create major payoffs in your career. [16:21] Jonathan\u2019s decision to leave a major company to start his own business, and the greatest challenges he faced. [20:21] How he lands clients and what has been the most effective in his marketing. [24:12] A challenging year can provide some of the greatest lessons. [29:41] Jonathan\u2019s approach to pricing his services. [31:56] What are the direct impacts to business when writing and sharing books? [33:44] When you encounter a crisis (which you will) here is what NOT to do. [38:53] Jonathan\u2019s five keys to communication when handling crisis.\n \nMentioned in This Episode: Bernstein Crisis Management The Manager\u2019s Guide to Crisis Management, by Jonathan Bernstein\n Love the show? Subscribe, rate, review, and share! \n\n Join the Consulting Success Community today:","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1a1e12dc-2e17-4d54-9671-68860ad6bf55/1eebb211865c8a3a4a824be848d92c9c.jpg"}