{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe8e7d7d9-6609-41ad-8adf-d2f4ae6f3c60","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"What is a lead magnet and why do you need one?","description":"If you keep hearing the terms \"lead magnet... freebie... give-away... free offer... IFO\" thrown around and you aren't sure what to make of it, it's OK. In this episode, I'm going to lay it all out for you using a real example from my personal life. I'll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you. \r\n\n\r\n\r\n\nOf all the episodes in my podcast so far, this is the one I would NOT gloss over. It feels like having solar panels on your roof producing energy for you while you work.\r\n\n\r\n\r\n\nWant to see what a real live lead magnet looks like? Test out mine by visiting http://www.travelmarketingandmedia.com/quiz (www.travelmarketingandmedia.com/quiz).\r\n\r\nhttps://podcasts.apple.com/us/podcast/travel-marketing-media/id1589935763 (Get notified) when a new episode drops\r\n\n\r\n\r\n\nAt Travel Marketing and Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients.\r\n\nThe problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed.\r\n\n\r\n\r\n\nWe believe that you deserve to focus on what you love most, planning travel for clients that you care about.\r\n\n\r\n\r\n\nAs a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business.\r\n\n\r\n\r\n\nIf you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our https://travelmarketingandmedia.com/quiz/ (quiz). Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a98fcba6-8c8c-410f-bb14-75e88569707c/kLWkr3J5AfCLbL93Iwz0Js0Z.png"}