{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe97fd254-737d-4c22-95a7-43984e3a7cea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The OG of Customer Lifetime Value: A Conversation with Wharton\u2019s Pete Fader.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e97fd254-737d-4c22-95a7-43984e3a7cea\"></iframe>","title":"The OG of Customer Lifetime Value: A Conversation with Wharton\u2019s Pete Fader.","description":"Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.\n \n00:00 Introduction to MRII's Insights and Innovators Podcast\n00:31 Meet Pete Fader: The OG of Customer Lifetime Value\n02:08 The Evolution of Customer Data and Behavioral Analysis\n03:54 Understanding Customer Centricity\n05:58 The Role of Predictive Analytics in Modern Business\n08:30 Bridging the Gap Between Insights and Action\n10:22 Characteristics of Data-Savvy Organizations\n12:46 Pete Fader's Entrepreneurial Journey\n15:15 Ensuring Data Quality and Trustworthiness\n17:57 Essential Skills for Future Insights Professionals\n20:06 Conclusion and Final Thoughts","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}