{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe9b80b83-109b-4648-a50f-e60ffc2f6b73","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP103 - The Barber's Brief - January 9th 2025\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e9b80b83-109b-4648-a50f-e60ffc2f6b73\"></iframe>","title":"SBP103 - The Barber's Brief - January 9th 2025","description":"<p>Welcome to another episode of The Barber\u2019s Brief, by the Sleeping Barber Podcast!</p>\n<p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p>Follow our Updates:</p>\n<p>https://www.linkedin.com/company/sleeping-barber/</p>\n<p>Follow our Hosts:</p>\n<p>Marc Binkley: https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/</p>\n<p><br /></p>\n<p>Timestamps:</p>\n<p>0:00 - Introduction</p>\n<p>1:18 - Mark Ritson's Annual Top Marketing Moments 10 - 5</p>\n<p>5:56 - How Small Brands Grow</p>\n<p>10:18 - Mark Ritson's Annual Top Marketing Moments 4-1</p>\n<p>15:41 - Chipotle Expands Partnership with Strava</p>\n<p>19:17 - The Marketing Moment: Questioning the Growth Dogma. A Replication Study</p>\n<p>25:49 - Ad of the week: Apple's Heartstrings</p>\n<p>28:45 - Coming up next week.</p>\n<p><br /></p>\n<p>In The News Links:</p>\n<p>Mark Riston\u2019s Annual Top 10 Marketing Moments</p>\n<p>https://www.youtube.com/watch?v=kk9ju-avzNo</p>\n<p><br /></p>\n<p>How Small Brands Grow</p>\n<p>Source LinkedIn - Author Julia Skinner</p>\n<p>Link: https://shorturl.at/Kwy9Y</p>\n<p><br /></p>\n<p>Headline: Chipotle expands Strava tie-up globally to fuel New Year\u2019s fitness goals</p>\n<p>Source: Marketing DiveLink: <a href=\"https://www.marketingdive.com/news/chipotle-strava-global-new-years-fitness-goals/736446/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.marketingdive.com/news/chipotle-strava-global-new-years-fitness-goals/736446/</a></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /><a href=\"https://journals.sagepub.com/doi/abs/10.1177/10422587211059991\" rel=\"ugc noopener noreferrer\" target=\"_blank\">Questioning the Growth Dogma: A Replication Study</a></p>\n<p><br /></p>\n<p>Ad of the Week</p>\n<p>Title: Heartstrings</p>\n<p>Advertiser Apple</p>\n<p>Agency: TWBA &amp; Media Arts LabLink: <a href=\"https://www.youtube.com/watch?v=EvnJhwIwqds\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=EvnJhwIwqds</a> </p>\n<p>Apple had introduced their annual Holiday advertisement for the 2024 season at the end of November, titled \u201cHeartstrings\u201d, and it\u2019s an unusually moving commercial that focuses on hearing loss and the hearing aids feature of AirPods Pro 2 (which happen to be hugely discounted on Amazon right now, if you\u2019re in the market).</p>\n<p>In the touching and family oriented commercial, a small family is gathered around a Christmas tree opening presents, and as the father reminiscences about his daughter growing up over the years, he gets a nudge from his wife to listen to his daughter singing a rendition of \u201cOur House\u201d by Crosby, Stills, and Nash, where he puts in his AirPods and is able to hear her clearly.</p>\n<p><br /></p>\n<p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/76895217-033f-4241-9cd5-9a8a47b4a047/21697713-1736228589114-fc2c07f7f1847.jpg"}