{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe9b91bf0-fd15-4776-a99c-400c3eec4d16","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep. 14: Free Keyword Research Tools, Yay or Nay?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e9b91bf0-fd15-4776-a99c-400c3eec4d16\"></iframe>","title":"Ep. 14: Free Keyword Research Tools, Yay or Nay?","description":"<p>Some people say that you shouldn't use free keyword research tools. I have a different opinion though. I explain in today's podcast why this view isn't in alignment with most business owners' budgets and I give you my favorite FREE keyword research tools.&nbsp;</p>\n<p>Content marketing without keyword research is like shooting around in a dark room. You may occasionally hit something, but it probably won't be what you're aiming for.&nbsp;</p>\n<p>You can start using these tools today to create a more targeted and informed content marketing strategy for your business.&nbsp;</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c887a51c-31d5-4321-9450-9463bd48ca09/1923973-1561978159406-95db919b296cb.jpg"}