{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fea36c272-60e1-482d-8e57-6e9eadab43aa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The surprising truth about creating recurring customers.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ea36c272-60e1-482d-8e57-6e9eadab43aa\"></iframe>","title":"The surprising truth about creating recurring customers.","description":"The surprising truth about creating recurring customers.Here is a fundamental fact. Its easier to \"sell\" to a current customer than to go find a brand new customer. So once we have \"created\" a customer out of traffic we have generated how do we keep them coming back. There are really 2 ways to continue the relationship but they share 1 base truth.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5cc818e4-a271-4844-a678-2a01870c3f87/LfiRCIu-XQCaJT4YAcJiBxrm.jpg"}