{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fea78a88d-36a8-4742-a882-16db58a18535","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"15: Features vs. Value: The Untaught Lesson in Business\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ea78a88d-36a8-4742-a882-16db58a18535\"></iframe>","title":"15: Features vs. Value: The Untaught Lesson in Business","description":"In today's episode, Nikisha digs deeper into the difference between features and value. When we choose to provide value in our services, we create a true connection that isn't transactional, welcoming clients to invest in your services.   In today's episode, you'll learn: Examples of the power of genuine connection. The struggle of selling features and how it impacts the purchasing decisions.How to be fully engaged and provide value to clients. If you are looking for a podcast ...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c2824165-f278-4d29-a551-c0502b8ba236/j67y1g8yj03cv1qcrk2m1vgfek6g.jpg"}