{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Feb592bb8-ce11-4140-a15c-24dc3b53b4a3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"S01E03: The Mission: Connecting to What Matters Most\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/eb592bb8-ce11-4140-a15c-24dc3b53b4a3\"></iframe>","title":"S01E03: The Mission: Connecting to What Matters Most","description":"The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering,  what s in it for me?  How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [...]","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d7ea0103-3d41-4e58-8ab5-b8f94f8d77b4/finalentrepodcast.jpg"}