{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fec9b44ee-2368-4a7a-b6f0-8db9d9836594","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Authentic Edge: Thriving in Business with AI \u2014 with Wes Towers","description":"In this insightful episode of AIBiz, host Avik Chakraborty sits down with Wes Towers, founder of Uplift 360, to explore how entrepreneurs and business owners can use AI without losing authenticity. Wes shares his 20+ years of experience in digital marketing and web design, breaking down what it really means to thrive in today\u2019s AI-driven business world.\nFrom business valuations to human touchpoints, this episode dives deep into the balance between automation and connection, showing how AI can amplify your message, not replace your humanity. If you\u2019ve ever wondered how to stay relevant in a changing marketplace without becoming robotic, this is your guide to creating genuine, scalable, and sustainable business growth powered by both people and technology.\n\u00a0\nAbout the Guest:\u00a0\u00a0\nWes Towers is the founder of Uplift 360, a leading digital growth agency helping construction and trade companies scale through smarter websites, SEO, and practical AI integration. Based in Australia, Wes has spent over two decades helping businesses grow authentically online. His work bridges technology and storytelling, empowering business owners to simplify their message, connect with audiences, and use AI responsibly for real-world results.\n\u00a0\nKey Takeaways :\n\n\nAI should amplify your authenticity, not replace it \u2014 your human edge is still your greatest business asset.\n\n\nClarity and simplicity scale faster than complexity; a clear, authentic message always wins.\n\n\nBusinesses that thrive with AI focus on mindset and adaptability, not just new tools.\n\n\nConstruction and trade companies can stay competitive by setting brand values first, then allowing tech-savvy teams to execute.\n\n\nAuthenticity scales better than perfection \u2014 people connect more with real, unpolished content.\n\n\nEvery company should be preparing for a future where not using AI becomes a liability, but the key is to use it ethically and strategically.\n\n\nStrong SEO and brand authority remain essential; the same strategies that rank you on Google now help you show up in AI search results.\n\n\nDon\u2019t let AI be the master of your message \u2014 you lead the story, and AI helps you tell it better.\n\n\n\u00a0\nHow to Connect with the Guest:\u00a0\u00a0\nWebsite: https://uplift360.com.auLinkedIn: Wes TowersFacebook & other platforms: Refer to his website for direct links.\n\u00a0\nWant to be a guest on Healthy Mind, Healthy Life?DM on PM - Send me a message on PodMatch\nDM Me Here:https://www.podmatch.com/hostdetailpreview/avik\n\u00a0\nDisclaimer:This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\n\u00a0\nAbout Healthy Mind By Avik\u2122\ufe0f\u00a0\u00a0\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, and wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\n\nMental Health & Emotional Well-being\n\n\nMindfulness & Spiritual Growth\n\n\nHolistic Healing & Conscious Living\n\n\nTrauma Recovery & Self-Empowerment\n\n\n\u00a0\nWith over 4,400+ episodes and 168.4K+ global listeners, we\u2019re uniting voices to build a world where every story matters.\n\ud83d\udc49 Subscribe and join the movement.\nContact:\ud83d\udcbc Brand: Healthy Mind By Avik\u2122\ufe0f\ud83d\udce7 Email: join@healthymindbyavik.com | podcast@healthymindbyavik.com\ud83c\udf10 Website: www.healthymindbyavik.com\ud83d\udccd Based in: India & USA\n\ud83c\udf99\ufe0f Open to collaborations, guest appearances, coaching, and partnerships.\n\u00a0\nCHECK PODCAST SHOWS & BE A GUEST\u00a0\u00a0\n\ud83c\udfa7 Listen: https://www.podbean","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cfa1318a-87ca-47b9-8261-9910260da96c/untitled-design-5-a2swm.jpg"}