{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fece038b2-6fe9-4ead-80ee-33e09ba887ba","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Good Friction, with Soon Yu\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ece038b2-6fe9-4ead-80ee-33e09ba887ba\"></iframe>","title":"Good Friction, with Soon Yu","description":"International speaker, award-winning author, and expert on branding, innovation and design Soon Yu, explains how he\u2019s been too early to the party on new technology quite a few times, why he keeps a scorecard of failures, and reveals the odd gratification of selling toilet bowl cleaner, how to BBF (Bounce Back Fast), the ways iconic brands turn their distinctions into a legacy that keeps working for them, and outlines the 7 virtues of good friction.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/106e3e4d-482d-4005-bc51-a57c9e5f3676/7MaaQy5C5-dpkKQ_luJv5pbs.jpg"}