{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fedd1751d-8c60-4db7-9ab4-c69425bcb063","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Mark Foxton, Head of Global Partnerships and Collaboration, Levi Strauss\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/edd1751d-8c60-4db7-9ab4-c69425bcb063\"></iframe>","title":"Mark Foxton, Head of Global Partnerships and Collaboration, Levi Strauss","description":"Is there a more iconic brand than Levi\u2019s? Think about it: you only have to hear the numbers \u201c501\u201d and you know exactly what they mean.\n \nThat\u2019s both the opportunity and the challenge for Mark Foxton, Levi\u2019s point person for Global Partnerships and Collaboration. Mark is charged with figuring out how sports can help Levi\u2019s maintain its status as a uniquely American (and now global) brand. And that involves being on the constant search for athletes, teams and leagues that can elevate Levi\u2019s into, as he puts it, the \u201cCenter of Cultural Moments\u201d\n\nIn our discussion, we talk about Mark\u2019s remarkably extensive sports marketing background, the importance and difficulty of measuring good partnerships, and the best piece of fashion advice he ever received while working at Levi\u2019s.\n\nVideo clip: https://youtu.be/bwxbiXOP8nU","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a91f3ad8-d6f2-478a-8381-9569a9d8904e/Logo2025.jpg"}