{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fedffb8dd-b93e-41bf-baa1-559958270865","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/edffb8dd-b93e-41bf-baa1-559958270865\"></iframe>","title":"#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty","description":"Today's episode showcases a healthtech idea that is taking the world by storm!\r\n\nIt sounds too good to be true, but https://sweatco.in/ (Sweatcoin\u2019s )business model is based on rewarding its users simply for walking.\r\n\nThe app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.\r\n\nhttps://www.linkedin.com/in/jessbutcher/ (Jessica Butcher) joins \"Let's Talk Loyalty\" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world\u2019s first crypto-currency minted by movement!\r\n\nListen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1.) https://www.linkedin.com/in/jessbutcher/ (Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy)\r\n\n2.) https://sweateconomy.com/ (Sweat Economy)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/dd02bdd5-53bd-49e4-a506-d691b40295b3/2953009-1663926709094-7e0f674d316f1.jpg"}