{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fef367241-225d-4a18-a139-b0cfae9db98a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ef367241-225d-4a18-a139-b0cfae9db98a\"></iframe>","title":"Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing","description":"Ep. 41 Are you ready for a surprising twist? The CEO of Bloom Consulting Firm, Katie Thomas Young, reveals a game-changing tactic that's not what you'd expect. Don't miss out on this eye-opening revelation that could transform the way you approach your business.\nIn this episode, you will be able to:\n\nDiscover successful pivot strategies that can help your business adapt to change and thrive in uncertain times.\n\nUncover the importance of branding and how it can set your small business apart, attracting more customers and increasing loyalty.\n\nLearn how to choose the right marketing strategies that align with your business goals and resonate with your target audience.\n\nGain valuable tips for achieving small business growth and expansion, unlocking new opportunities for success.\n\nExplore how to find the right marketing and branding agency to elevate your business and achieve your growth objectives.\n\n\nAbout the Guest\nKaty Thomas-Young is a dynamic entrepreneur and CEO of Bloom Consulting Firm, where she drives breakthrough growth for businesses through strategic business development, sales training, and innovative marketing solutions. Recognized as Georgia\u2019s 2023 CEO of the Year, Katy has led Bloom Consulting to rank among the Top 10 Marketing Consulting Firms in 2024.\nBefore founding Bloom Consulting, Katy co-founded Spark Media Group, earning a national award for Outstanding Leadership in Marketing & Advertising. With over seven years of experience in sales and business development, Katy has a proven track record of driving revenue growth and achieving top industry awards. Her passion, professionalism, and relentless dedication make her a powerful leader in the business world.\nHere is a booking link for a free consultation\n\u00a0https://link.bloomconsultingfirm.com/widget/bookings/bloomstrategysession\n\nTitle Sponsor: Salena\u2019s Mexican Restaurant\nEpisode sponsors: Marshall Street, Union Tavern\nHosted by Kelly Bush + Kelly Metras founders of\u00a0www.BossyRoc.com\nMusic: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble\u00a0\nProduced by\u00a0JazzCast Pros\n\nChapters:\n00:00:01 - Introduction to Katie Thomas Young\n00:04:37 - Katie's Entrepreneurial Journey\n00:10:08 - Making the Leap\n00:12:54 - Belief in Self\n00:13:50 - Embracing Change and Mentoring for Success\n00:15:40 - Importance of Professional Support\n00:18:41 - Supporting Small to Mid-Size Businesses\n00:22:55 - Understanding Target Market and Consumer Behavior\n00:26:24 - Recognizing the Need for Rebranding\n00:28:25 - The Essence of Branding\n00:29:51 - Rebranding Success Stories\n00:32:35 - The Emotional Aspect of Branding\n00:33:16 - Common Marketing Mistes\n00:39:11 How to Make Giant Jumps in Business\nLearn more about your ad choices. Visit megaphone.fm/adchoices","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ce607782-5cdd-4c6b-9812-7d080f83cd4a/93685c7420b1407aa0ef96d86d7f6aec.jpg"}