{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fef3765d3-396c-4fc1-976a-a9fff4fbc13a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ef3765d3-396c-4fc1-976a-a9fff4fbc13a\"></iframe>","title":"From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes","description":"Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business \u2013 yet if you\u2019re like most people you don\u2019t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it\u2019s counter to how they are working.  Consider for a moment what most busi...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/aadc87cf-ebed-4eb4-95bb-972993fa8858/p66ms60jtn0zlx9unlyouxhxinnd.jpg"}