{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fef533ea9-2c42-4be8-a76a-ef47342debdb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Market to the Gen Z Demographic\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ef533ea9-2c42-4be8-a76a-ef47342debdb\"></iframe>","title":"How to Market to the Gen Z Demographic","description":"Send us a text As a business owner you know the importance of understanding your market. It's essential for businesses to pay attention to and attract the Generation Z demographic because they represent the future of consumer spending. Generation Z currently makes up approximately 27% of the world's population, and by 2025, they will account for about 30% of the workforce. This group is also estimated to have a buying power of $44 billion in the US alone, and as they enter the workforce, thei...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2c985835-2c27-4d5d-ae0c-233a3faf6c1e/Title-Tile-1.png"}