{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fef89cac7-b28a-444e-aa4f-3ca362e9279f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#449: Celebrating Phaedon - ICF Next's new Brand Identity\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ef89cac7-b28a-444e-aa4f-3ca362e9279f\"></iframe>","title":"#449: Celebrating Phaedon - ICF Next's new Brand Identity","description":"Today\u2019s episode is all about https://www.wearephaedon.com (Phaedon) - a name you might not have yet heard, but it\u2019s one that you\u2019re going to be hearing a lot in the future for sure!\r\n\nPhaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world\u2019s largest loyalty programs, particularly in travel and hospitality. \r\n\nTheir commercial marketing division was recently acquired by private equity firm https://www.coherecapital.com (Cohere Capital) which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name. \r\n\nJoining me on this episode to share the whole story of this exciting industry development are https://www.linkedin.com/in/tommadden/ (Tom Madden), Executive Vice President and Managing Partner and https://www.linkedin.com/in/deniseholt/ (Denise Holt), Senior Vice President, Head of Strategy, Experience, Research and Insights. \r\n\nTogether, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business. \r\n\n\r\n\r\n\nThis episode is sponsored by Phaedon. \r\n\n\r\n\r\n\nShow Notes:\r\n\n1)  https://www.wearephaedon.com (Phaedon)\r\n\n2) https://www.sandmanhotels.com/ (\u2060\u2060\u2060\u2060)https://www.linkedin.com/in/kaveer-maharaj-70852ba8/ (\u2060)https://www.coherecapital.com/ (Cohere Capital\u2060)\r\n\n3) https://www.sandmanhotels.com/rsvp-rewards (\u2060\u2060\u2060)https://mail.google.com/mail/u/0/#search/sa+loyalty+awards/FMfcgzGtwzrhKmrqHRxLpxpZPVQpnztC (\u2060)https://www.linkedin.com/in/tommadden/ (Tom Madden\u2060)\r\n\n4)https://www.linkedin.com/in/deniseholt/ ( Denise Holt\u2060)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/da0016cd-dd09-438d-9890-12bd6cbfd6ff/2953009-1698137178140-470d7b40a4b22.jpg"}