{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff03e6924-7c08-4517-9ae1-79a8c7601166","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Megan Sheffield: Director of Brand Partnerships, Zappos","description":"Let\u2019s take a second and define the meaning of the word \u201cbananas\u201d. Yes, it\u2019s a yellow fruit you need to take care not to slip on. But that\u2019s not the definition I\u2019m thinking of right now. I\u2019m thinking of the bananas that means \u201ccrazy\u201d. \u201cwacky\u201d. \u201cBonkers\u201d. \n\nAnd so, with that definition in mind, you know what\u2019s truly bananas? Pitching an extensive partnership with the Savanah Bananas, a sports property that didn\u2019t even do sponsorship, to a brand you don\u2019t even work for.\n\nBut that\u2019s exactly what Megan Sheffield, now Director of Brand Partnerships for Zappos, did. And the result is Zappos incredible partnership with the social media darling Savannah Bananas and their World Tour. \n\nIf you\u2019re not familiar with either Zappos or the Bananas, my conversation with Megan will get you up to speed. It\u2019s hard to imagine a better fit between two organizations, and Megan was the first to see it. We talk about that moment of \u201caha!\u201d when she first encountered the world\u2019s most irreverent sports team, what the Bananas understand about the future of sports and entertainment, and what lessons teams and leagues can learn from their partnership. \n\nSo settle in, listen up, and let\u2019s go bananas. And Zappos.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2c6c6c0d-408a-4219-bba7-925c330d71db/artworks-tkgzn3kkv4dpyra1-gbyt5q-t3000x3000.jpg"}