{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff062d897-9920-41e4-8f55-c6623441bce4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Just Eat's Ben Carter on how sport and sponsorship play a part of their strategy\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f062d897-9920-41e4-8f55-c6623441bce4\"></iframe>","title":"Just Eat's Ben Carter on how sport and sponsorship play a part of their strategy","description":"Unofficial Partner, the sports business podcast, is starting a new a series where it is interviewing senior decision makers on the brand side of the sponsorship market across different business categories. \n\nToday\u2019s guest is Ben Carter from the food delivery company Just Eat. Ben\u2019s current role is Global Director of Restaurants and Strategic Partnerships, which sees him charged with commercial growth and partnership strategy to support the business 112,000 restaurant partner globally. \n\nOur conversation takes in how sport and sponsorship applies to what is a very dynamic market category for many sports rights holders. \nWe start by asking Ben about how the company makes money, the preconceptions people bring to the Just Eat brand and then the role that sport and sponsorship plays in the company\u2019s marketing strategy now and in to the future. \n\nJust Eat has a history of broadcast sponsorships around English football, including BT Sport\u2019s Premier League and UEFA Champions League coverage.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/17cfdf6c-d054-4551-bf1f-b1bdd9400e04/artworks-uuya498bvnsuzesj-indl3g-t3000x3000.jpg"}