{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff111ad48-6ca3-4ea1-bf65-9ae71ba4327c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#458: IAG Loyalty shares Strategy, Innovation and Insights\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f111ad48-6ca3-4ea1-bf65-9ae71ba4327c\"></iframe>","title":"#458: IAG Loyalty shares Strategy, Innovation and Insights","description":"This interview  with two senior executives at https://www.iagloyalty.com/ (IAG Loyalty )is a must listen for all loyalty professionals. \r\n\nhttps://www.linkedin.com/in/rob-mcdonald-9392b46/?originalSubdomain=uk (Rob McDonald), Chief Commercial Officer, and https://www.linkedin.com/in/silvia-espinosa-de-los-monteros-b45311b/ (Silvia Espinosa), Chief Customer Officer share deep insights about the IAG Loyalty business.  \r\n\nIt operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second! \r\n\nInterestingly, 60% of Avios are collected outside of flying. \r\n\nRob and Silvia talk through IAGL\u2019s partner approach with recent successes. \r\n\nWe also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL\u2019s wine flyer.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/amanda-cromhout-34167b2/ (Amanda Cromhout )\r\n\n\r\n\r\n\nShow Notes:\r\n\n1)  https://www.linkedin.com/in/rob-mcdonald-9392b46/?originalSubdomain=uk (\u2060Rob McDonald)\r\n\n2) https://unternehmen.kik.de/karriere/ (\u2060) https://www.linkedin.com/in/silvia-espinosa-de-los-monteros-b45311b/ (\u2060Silvia Espinosa\u2060)\r\n\n3) https://www.iagloyalty.com ( IAG Loyalty )\r\n\n4) https://www.linkedin.com/company/iag-loyalty/ (IAG Loyalty LinkedIn Page)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f6cfb13a-98f3-4d57-b7e1-c10ad4728dda/2953009-1699972600261-a05f9b3d6ed0b.jpg"}