{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff25b0832-2990-4398-9875-2a1ab33c349c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The ROI of a Strong Brand with Sarah Maio","description":"In this episode, Dr. Sarah Holtan talks to Sarah Maio, who is the Vice President of Marketing and Communication for the Wisconsin Center District. The two Sarahs discuss how most colleges are seeing a decline in enrollment and how selective colleges with strong brands saw enrollment increases. The big questions they tackle today are: What is ROI of a strong college brand and what does it take to get there? And more importantly, what does a strong college brand look like? They discuss strategies that could save higher education and debate the merits of a strong college brand. \n\nSarah Maio believes that the best way to measure a brand is indirectly through employee retention and turnover, sales, and annual employee engagement surveys and shares her strategy for building a strong brand focusing on starting with the employees and ensuring that they are engaged with the company, which then leads to higher sales and less turnover. \n\nTune in to listen to more of Sarah Maio's advice for colleges looking to boost their overall public image and her thoughts on marketing and brand development to create ambassadors, a college's marketing budget, reevaluating campaigns, and how she advocates with surveys of key stakeholders to get feedback on where they could improve.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/995bb055-6b8d-4b2d-9bb7-e0136cbe5896/G1sc0f1BjTMWUDR1r2N3enE4.png"}