{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff378beea-3742-4263-afcb-53574eb082db","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical, Business as Unusual | with Marketing Society's Gemma Greaves and Dr Simon Moore\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f378beea-3742-4263-afcb-53574eb082db\"></iframe>","title":"Wax Lyrical, Business as Unusual | with Marketing Society's Gemma Greaves and Dr Simon Moore","description":"MARKETING SOCIETY CEO GEMMA GREAVES ON LEADERSHIP IN DIFFICULT TIMES AND BEHAVIOURAL SCIENTIST DR SIMON MOORE ON UNDERSTANDING CONSUMER BEHAVIOUR IN LOCKDOWN\n\nThe Wax/On team\u2019s Business as Unusual special podcast episodes continue as they meet up by Zoom for web chats. Mark speaks to our own CEO Gemma Greaves about the mood amongst the Society\u2019s membership right now, how we\u2019re pivoting at pace to support the community, she talks candidly about dealing with her imposter syndrome, what she\u2019s learned from great marketing leaders, and what she will miss when she steps down from her role. \n\nMeanwhile Paul and Cairen chat to Dr Simon Moore, CEO of Innovation Bubble and a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour.  He explains how brands should respond to the current situation with consumers shifting from gain to maintain.  He explains why if brands go silent consumers will believe they are lacking in confidence; how marketers should be leading with more emotional messages, and why our current communications should make the consumer feel more in control.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6d1b83ac-d5e7-438c-b093-3ba8b9689411/artworks-exk2zizoy13fdkqg-7q8jyq-t3000x3000.jpg"}