{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff407ebf8-fd4d-4c25-b3b9-0a3f644be2fa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep. 14: Under The Microscope: IBM's Content Cantina\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f407ebf8-fd4d-4c25-b3b9-0a3f644be2fa\"></iframe>","title":"Ep. 14: Under The Microscope: IBM's Content Cantina","description":"<p>I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll take a look at a company's marketing campaign and talk about the good, the bad, and the ugly. This week, I examined IBM's Content Cantina campaign. This campaign isn't over yet, but it's already generated some amazing results!</p>\n<p>Here's the transcript and video:&nbsp;https://defythestatusquo.com/2019/08/30/ibms-content-cantina/</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2f6320b6-2f05-4cf3-97a4-4616f625fdb0/1923973-1566839515171-ca18955e2f672.jpg"}