{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff4da80bf-dd0c-4c6b-b067-e031bc7f11be","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f4da80bf-dd0c-4c6b-b067-e031bc7f11be\"></iframe>","title":"SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.","description":"It used to be that we all tuned in at 8 pm on Thursdays to watch Cosby, Friends, Will & Grace, etc. Now, streaming video is everywhere and on-demand, making it harder for marketers to maintain the same reach on a single channel. This shift is partly what makes the Super Bowl so interesting\u2014it's one of the few remaining events that have a global reach of 115 million Americans.\nThis week, we welcome Angela Voss, CEO of Marketing Architects, to discuss the current digital age. With streaming services on the rise, marketers face the challenge of adapting their strategies to stay relevant in both linear and streaming TV formats. We also delve into unique insights, debunk myths, and explore what the future holds.\nThis is a great episode, and we hope you enjoy it!\n\nOur Guest:\nAngela Voss - Chief Executive Officer at Marketing Architects\nhttps://www.linkedin.com/in/angelamvoss/\n\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\n\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nTimestamps\n0:44 - Introducing Angela Voss\n2:30 - The benefits of linear and connected TV\n4:53 - Fragmentation is not the death of\n6:41 - Tips on TV media planning \n9:44 - TV as a building channel is outdated thinking\n11:54 - Digital complexity is pushing people back to TV\n13:50 - Pretesting TV creative\n16:15 - The correlation between pretesting and business impact\n18:04 - Super bowl Alcohol Ads Test Results\n21:12 - Why Budweiser\u2019s Clydesdale ads was so successful\n22:32 - Super bowl Delivery Ads - Doordash vs. Uber Eats Test Results\n26:55 - How pretesting can help your ad creative\n27:58 - Super bowl Gambling Ads - Fanduel vs. Bet MGM Test Results\n31:55 - How science can improve the art of ad creative\n34:37 - 3 ways to measure TV impact - micro, macro and business\n39:52 - The myths of media buying\n42:39 - Why the most effective frequency is 1\n48:10 - The most effective CTV strategy\n50:51 - The future of media buying\n53:30 - Advice for marketers and advertisers buying TV \n56:34 - the small business opportunity with CTV\n57:40 - How to find out more about Angela\n58:59 - The post-pod with V and Marc\n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\u00a9 2024 Sleeping Barber\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/edf23038-73f9-4246-bcfa-dc9db3f14728/21697713-1708572527348-91df936807957.jpg"}