{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff5470b8b-3024-465e-a10c-5fb78922c637","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#017 Five Reasons your KAM Programme is Failing","description":"Key account management is a beautifully simple business basic\u2026one that isn\u2019t that easy! If it was, we\u2019d all be doing it brilliantly wouldn\u2019t we? \n \nThere are a handful of common, or typical reasons why a KAM culture struggles to get off the ground in an organisation. In this episode, I seek to shine a glaring light on the assassins of good KAM practice. \n\nI\u2019m a big believer in shining a light on vulnerabilities in a business \u2013 it serves as a wonderful opportunity to mitigate risks, develop and create new ways of working and foster better ways of thinking.\n\nIn this episode, I share the experiences we\u2019ve had at kamguru.com in working with clients. Some of these clients have called for our support as a result of experiencing the loss of a customer and realising their vulnerabilities way too late. \n\nOthers have started their respective KAM-Paigns to implement a KAM Culture and the momentum has dwindled and progress halted, caused by one or several of the reasons shared in this episode. \n\nJoin me!\n\n\n- - -\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n=========","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}