{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff779c646-e9e6-4967-9f23-ffe4a7799b7b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Working Mother to CPA Managing Partner: Lory Kelley","description":"In this episode 14 of the Success in Accounting podcast, a live interview from North Carolina USA with Lory Kelley. Lory became Bernard Robinson and Company\u2019s Managing Partner in 2021 and has over 20 years of experience in public accounting serving clients and in firm leadership roles. She represents the shift to the third generation of leadership within the firm\u2019s 75-year history. Her focus is on sustainable firm growth by attracting top talent through BRC\u2019s unique culture and employee experience, being the leading accounting and consulting firm in serving the middle-market, family business sector, and being entrepreneurial in spirit as new opportunities arise. \r\n\r\n\u27a8 why being a top 200 accounting firm or in any ranking can be important for a professional brand and status\r\n\r\n\u27a8 the journey to becoming managing partner and accounting firm leader from working mum\r\n\r\n\u27a8 the importance of role models for aspiring young professionals in accounting, particularly for women\r\n\r\n\u27a8 the dangers for accounting firms who do not offer flexibility in working practices to their staff\r\n\r\n\u27a8 the many benefits of having women in leadership positions for an accounting practice\r\n\r\n\u27a8 what a post-pandemic 'new-normal' working schedule looks like in a progressive accounting firm\r\n\r\n\u27a8 how not judging partners on their book of business impacts the culture and employer brand for an accountancy firm \r\n\r\n\u27a8 the challenges for accounting leaders to drive culture with hybrid working and multiple offices\r\n\r\n\u27a8 practical tips for intentional team building for accounting firms with remote and dispersed staff\r\n\r\n\u27a8 the importance of human connectivity and treating accounting firm employees like people \r\n\r\n\u27a8 how a top 200 firm creates a compelling employee value proposition while not paying top wages\r\n\r\n\u27a8 steps to defining, attracting and recruiting the right kind of employee that fits the culture of your accounting firm\r\n\r\n\u27a8 what warning signs an employee 'dedicated to their work' with few outside interests might present to an accounting practice\r\n\r\n\u27a8 how expectations and trust play a vital part in setting professional firm culture\r\n\r\n\u27a8 whether all of your firm's staff would or should be expected to give the same answer to 'why do you like working here?'\r\n\r\n\u27a8 what happens when an accountancy practice does not give their people targets for chargeable hours or billing time\r\n\r\n\u27a8 what makes a successful leadership style as a large accounting firm managing partner or leader\r\n\r\n\u27a8 the value of a coach or mentor for senior leaders in professional practices\r\n\r\n\u27a8 the skills and attributes required by accountants and CPAs to stay relevant and competitive\r\n\r\n\u27a8 how some accounting professionals have been able to pivot and acquire new skills in challenging times\r\n\r\n\u27a8 why serving clients exceptionally well is the number one priority for accountants \r\n\r\n\u27a8 the importance of growth for accounting firms who want to attract talent and avoid becoming stagnant\r\n\r\n\u27a8 shout out to DFK and what membership brings to senior and emerging leaders in exchanging knowledge and expertise\r\n\r\n\u27a8 the challenges in staying independent as an accounting practice to preserve culture and avoid being merged\r\n\r\n\u27a8 best career advice from 20+ years in the accounting profession\r\n\r\n\u27a8 words of inspiration and encouragement to younger members of the accounting world\r\n\r\nOutside the office, Lory, her husband, Mike, and son, Brennen are an active, outdoor family. It is not unusual for a weekend road trip to the beaches of Charleston, going out to the barn to work with their horses, or playing tennis and doing some yard work. Her idea of a perfect evening is curling up in a comfortable chair with a good book and a hot cup of Earl Grey tea.\r\n\r\n\u25e3\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u25e2\r\n\r\nA reminder of 5 great shows in the Accounting Influencers Broadcast Network:\r\n\r\n\u2776 Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.\r\n\r\n\u2777 Insights in...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/044d528c-9d16-4e23-b47c-d77686b7344c/ynHTJZXsm1F3w0ZHY50FqQwd.jpg"}