{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff82ecafb-ce43-4859-b171-b596bd5f4f10","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#13. Product ideation: how to \u2018think\u2019 your way to a BILLION dollar business idea","description":"Season 2: 'Product development', Episode 1\r\n\r\nAll Great Products Start Out As An Idea. In This Episode Product Design Experts And Leading Entrepreneurs Reveal How The Secrets To Design Thinking For Success.\r\n\r\nGuest Bios:\r\n\r\nRoss Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).\r\n\r\nCarrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)\r\n\r\nMina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.\r\n\r\nSven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)\r\n\r\nWhat to listen out for:\r\n\r\n3.05 \tThe story of Fender guitars and their hit product 'the Stratocaster'.\r\n\r\n6.48 \tHenry Ford quote on product development\r\n\r\n9.50\tJony Ive and the iPhone design\r\n\r\n10.35\tThe 'Double diamond' framework\r\n\r\n14.09\tThe 'Five W's' framework\r\n\r\n18.05\t'Customer value pyramid' - tool\r\n\r\n18.45\t'How might we statements' - tool\r\n\r\n23.26\tWhy product design frameworks are so important\r\n\r\n25.00\t'Jobs to be done' framework\r\n\r\n33.45\tWhat it's like to work in product design at Uber\r\n\r\n35.00\tBuilding products vertically vs horizontally\r\n\r\n39.50\tThe origin story of Viking whisky bar Mjolner\r\n\r\n43.04\tThe role of creativity in product design\r\n\r\n53.00\tCreate a product that is better than the person expected, that's when you're winning\r\n\r\n57.54\tNERD UNDER PRESSURE - regular segment\r\n\r\nResources and links:\r\n\r\nHistory of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s\r\nThinking fast and slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html\r\nJobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done\r\nDouble diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/\r\nCustomer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.\r\n*****\r\n\r\nEnjoyed this podcast? >>>> Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}