{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ff9eb454b-76f7-4c9c-88a5-8ed2f1a28820","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Apologetic Pricing: Looking Back, This Was My Pricing Strategy \u2013 with guest Mandy Bronsil\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/f9eb454b-76f7-4c9c-88a5-8ed2f1a28820\"></iframe>","title":"Apologetic Pricing: Looking Back, This Was My Pricing Strategy \u2013 with guest Mandy Bronsil","description":"Send us a text Welcome to another insightful episode of Live with The Pricing Lady.   Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  \"Dear Customer, I'm sorry that I need to charge you for buying my product, service or software\". There's an  embedded \"apology discount\" factored into your prices.  Does this strategy sound familiar to you?  For most people feeling unsure about your prices is normal, but other people can take those negative feel...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/91070d75-2ad3-4512-a8a6-1b8367d827a9/jqlditgidhdrmnobte6g0ew2kj5r.jpg"}