{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffa6bab7e-172c-48e8-a92a-5913824f7621","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 041: The Barber's Brief - October 19, 2023\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/fa6bab7e-172c-48e8-a92a-5913824f7621\"></iframe>","title":"SBP 041: The Barber's Brief - October 19, 2023","description":"<p>Welcome to another episode of the Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.</p>\n<p><br></p>\n<p>Enjoy the show!</p>\n<p><br></p>\n<p>Our Hosts</p>\n<p><br></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>In the News:</p>\n<p><br></p>\n<p>Eddie Bauer Changed its logo because Gen Z doesn\u2019t read cursive:</p>\n<p>https://www.fastcompany.com/90963252/eddie-bauer-new-logo-ditches-script-and-adopts-a-goose</p>\n<p>Source: Fast Company</p>\n<p><br></p>\n<p>\u2018Trust your gut\u2019: Marketing leaders on prioritizing wellbeing when job hunting.</p>\n<p>https://www.marketingweek.com/marketing-leaders-prioritising-wellbeing-job-hunting/</p>\n<p>Source: Marketing Week</p>\n<p><br></p>\n<p>Marketing enters its Taylor Swift era: Here\u2019s what the numbers say!</p>\n<p>https://www.marketingdive.com/news/taylor-swift-era-marketing-ads-numbers-statistics/695775/</p>\n<p>Source: Marketing Dive</p>\n<p><br></p>\n<p>AD Platforms are Dropping New Toys for the Holidays</p>\n<p>https://marketingnewscanada.com/news/new-toys-from-meta-pinterest</p>\n<p>Source: Marketing News Canada</p>\n<p><br></p>\n<p>Canadian Survey of Consumer Expectations\u2014Third Quarter of 2023</p>\n<p>https://www.bankofcanada.ca/2023/10/canadian-survey-of-consumer-expectations-third-quarter-of-2023/</p>\n<p>Source: Bank of Canada</p>\n<p><br></p>\n<p>Ads don\u2019t wear out, Only marketers do</p>\n<p>https://www.marketingweek.com/consumers-tired-ads-marketers/</p>\n<p>Source: Marketing Week</p>\n<p><br></p>\n<p>The Marketing Moment</p>\n<p>Sprite: Heat Happens, Stay Cool.</p>\n<p>Literature links:</p>\n<p>Marketing Interactive: https://www.marketing-interactive.com/sprite-launches-global-campaign-to-urge-people-to-keep-cool-in-the-heat</p>\n<p>Ogilvy: https://www.ogilvy.com/work/heat-happens</p>\n<p>Kantar: https://kantar.turtl.co/story/brand-footprint-2023-p/page/6/5</p>\n<p><br></p>\n<p>Ad of the Week</p>\n<p>Cadbury - Garage</p>\n<p>https://www.youtube.com/watch?v=JHEJfRnWyBM</p>\n<p><br></p>\n<p>\u00a9 2023 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7a6e6eab-29ef-4388-9a65-0668817120de/21697713-1697690074471-8e06288c10d8.jpg"}