{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffacff0fd-4a75-42f0-9274-32965931ba9e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Become A Business Disruptor: Lead From The Heart ","description":"The pressure to maintain the status quo and deliver to pre-existing market expectations is felt by many small businesses. There is serious financial risk associated with forging a new way of doing business, and whilst business disruptor\u00a0are fast becoming a popular buzz words, the reality of potentially alienating customers through disruptive business practice, can be daunting. Avanti Care, is an excellent example of forging a new path and leading by example.\u00a0Lidia Conci, the Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives. In today's episode of Be The Drop, Lidia shares how trusting herself has improved her business and also helped her to win the\u00a0SA Small Business category in the Telstra Business Women's award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The\u00a0Be\u00a0The Drop\u00a0podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here\u00a0for the full interview video, behind the scenes, bloopers & more. CONNECT with us\u00a0on Facebook, follow @be_the_drop on\u00a0Instagram\u00a0or\u00a0Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}