{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffaf75fc3-85a7-4150-85fc-51f807f593b7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"S1E13: Michelle Bonahoom - Lighting the Way Forward: How Heilux is Impacting the AgTech Industry\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/faf75fc3-85a7-4150-85fc-51f807f593b7\"></iframe>","title":"S1E13: Michelle Bonahoom - Lighting the Way Forward: How Heilux is Impacting the AgTech Industry","description":"Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Interim CEO at Heilux, Michelle Bonahoom. In this episode, Harry and Michelle talk all about what\u2019s happening in the world of lighting and it\u2019s impact on the vertical farming industry. Michelle discusses her decision to take on the role of Interim CEO at Heilux, the impact Covid-19 has had on her consulting business and what excites her the most about the future of AgTech.\r\n\r\nSpecial thanks to our Season 1 Sponsor\r\n\r\nIGS \u2013 https://intelligentgrowthsolutions.com/\r\n\r\nKey Takeaways\r\n\r\n03:01 \u2013 Harry welcomes Michelle Bonahoom to the show to discuss her role at Heilux and the different technologies they develop for the vertical farming industry\r\n\r\n08:13 \u2013 How Heilux works to address their clients\u2019 challenges\r\n\r\n12:39 \u2013 Michelle speaks to product development and the genesis of her entrepreneurial journey\r\n\r\n15:51 \u2013 Where Michelle developed her passion for helping small businesses\r\n\r\n21:36 \u2013 How Heilux operates within the vertical farming and indoor AgTech industry\r\n\r\n27:38 \u2013 Michelle talks about the upcoming Vertical Farming Congress, where she will be a guest speaker\r\n\r\n29:22 \u2013 Michelle discusses how Covid-19 has impacted her consulting business and Heilux\r\n\r\n34:35 \u2013 What excites Michelle the most about the future of vertical farming\r\n\r\n36:24 \u2013 A tough question Michelle has had to ask herself lately and where listeners can follow Michelle and Heilux\r\n\r\nTweetables:\r\n\r\n\u201cIn 2016, the company [Heilux] was really, really good at knowing the science of light and how to leverage the science of light to be able to solve human problems.\u201d(05:38)\r\n\r\n\u201cInstead of building it and then hoping they come, you involve the customer along the way.\u201d(13:21)\r\n\r\n\u201cA lot of people, like seventy percent of the population \u2013 are afraid of change. And I love change.\u201d(16:02)\r\n\r\n\u201cThere\u2019s infinite possibilities with how you can use light. And so, we\u2019re really focusing on building a system that allows you to leverage those infinite possibilities with light spectrum.\u201d(23:39)\r\n\r\n\u201cCovid-19 is an unfortunate event, but I think it\u2019s bringing a lot of awareness to us in the industry or to others as to the need to solve some of the gaps in the food supply chain challenges.\u201d(32:26)\r\n\r\nLinks Mentioned:\r\n\r\nHeilux Website\r\n\r\nMichelle\u2019s LinkedIn\r\n\r\nMichelle\u2019s Consulting Group Website\r\n\r\nLink to Vertical Farming Congress \r\n\r\nIntelligent Growth Solutions\r\n\r\nWebsite | Twitter | YouTube\r\n\r\nSee omnystudio.com/listener for privacy information.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5fbf95a3-072a-4088-b508-1985e208c526/image.jpg"}