{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffb4552c2-5755-45d7-b2f4-196c278d4540","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"173 Barney Waters - Adapting Marketing to Today\u2019s World\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/fb4552c2-5755-45d7-b2f4-196c278d4540\"></iframe>","title":"173 Barney Waters - Adapting Marketing to Today\u2019s World","description":"As the world changes, it is very important for CEO\u2019s to try new marketing strategies. When Barney Waters became CEO of sneaker company K-Swiss, he was tasked with remaking the brands image. Barney decided to shift away from marketing to aspiring athletes, and instead market to young entrepreneurs. One of the way he did this was by making the podcast \u201cCEO\u2019s wear sneakers,\u201d a show where he would interview young entrepreneurs.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/46036486-3f9d-46cf-9db7-ce5b6d5b7eb8/full1544683169artwork.jpg"}