{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffbd65379-5d61-4891-9f2c-71b02b9cc99b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"THA 061: Know Your Daily Sales Break Even Number\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/fbd65379-5d61-4891-9f2c-71b02b9cc99b\"></iframe>","title":"THA 061: Know Your Daily Sales Break Even Number","description":"The Rule of Holes: Know When To Stop Digging<br />\r\n<br />\r\nKnowing your break-even point -- the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business. <br />\r\n<br />\r\nKnowing the break-even point is helpful in deciding gross margin on parts, labor rates, setting sales budgets and preparing a business plan. If you do not reach your daily break-even then there is a great chance that you had a loss of profit for the day.<br />\r\n<br />\r\nThis episode provides a worksheet download for calculating break-even. The numbers will come from your financial statements. Your accountant can also provide them. The key to knowing your break-even set the tone when you are reaching for your profitable sales goal. You\u2019ll know what the minimum excepted number is without digging yourself into a hole.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/183310b3-7ab9-47b3-a64a-9a300bf43a52/town-hall.png"}