{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffc3543ab-3085-4991-8ca5-ae312115a0f0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Leaders Special Interview: Sam Louis - Praxity Global CEO","description":"Episode 43. In today's interview, \"Leaders Special Interview: Sam Louis - Praxity Global CEO.\"\n\nSamantha Louis is Chief Executive Officer of Praxity Global Alliance, joining in June 2021 from the Association of International Certified Professional Accountants where she was Vice President in charge of International Advocacy. She\u2019s an experienced leader and prior to her moving to London she was Regional Vice President for Africa at the Chartered Institute of Management Accountants (CIMA) where she directed the growth of the member and student population in Africa from 2,000 to over 25,000 and led the expansion of CIMA into Southern and Western Africa. \n\nSamantha has served on various local and international boards and senior leadership groups, including the Professional Accountancy Organisation Development Committee of the International Federation of Accountants (IFAC). She is a Fellow of CIMA and a Chartered Global Management Accountant.\n\nKey takeaways from this episode include:\n\n\u279c the key differences between alliances, networks and associations for accounting firms\n\n\u279c the difficulties for accounting firms of referring work internationally if they are not part of a network or association\n\n\u279c the main benefits for accounting firms of being in an international network or association\n\n\u279c the number one thing that separates the good accountants from the very best ones\n\n\u279c what has truly emerged in the accounting profession through the pandemic and has given accountants a crucial advantage\n\n\u279c why accountants must think increasingly like business owners and entrepreneurs\n\n\u279c examples of specialised or niched accounting advisory services in different parts of the world\n\n\u279c the main thing some accounting firms have got wrong in pandemic times\n\n\u279c why there is a war for talent in accounting, and how the profession doesn't always attract new employees like other sectors\n\n\u279c what strong accounting firms with a powerful employer brand do particularly well\n\n\u279c questions a potential hire should ask when considering working for a particular accounting firm\n\n\u279c where the accounting profession has fallen short and missed opportunities in recent years\n\n\u279c what the fastest growing accounting firms are getting right to drive revenues in tough times\n\n\u279c what 'client service' and staying close to clients' actually looks like for accountants and CPAs\n\n\u279c what Gen Z and younger millennials are really looking for in a potential new accounting practice employer\n\n\u279c the importance of expanding the roles, rights and opportunities of women and ethnically diverse professionals in accounting\n\n\u279c a great example of differences in cultures and why an understanding of the ways different countries work is vital\n\n\u279c a personal philosophy for success in the accounting world that has led to global leadership roles\n\n\u279c the power of letting others take the credit for leaders in the accounting world\n\n\u279c what might make the accounting profession more respected and attractive throughout the world\n\n\u279c encouraging advice to accounting practitioners who want more impact with their firm and their clients\n\nSamantha is married with two adult children and says that one of the great attractions of the UK is being able to go to some of the best theatre in the world. She particularly likes ballet and attends as much of it as she can.\n\nNOTE TO LISTENERS:\n\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\n\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\n\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d780f2f9-1525-468c-ad3f-6ec1c21a968c/IWPt7qHPRIffFlQix1FEwqMY.jpg"}