{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffc5be73e-3f43-4ad0-810f-cdfbb62db1bf","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"What the GDPR Will Mean for Your Business & List","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of\r\ncustomer data.\r\n \tThe deadline for GDPR compliance is May 25th , 2018.\r\n \tCustomers must agree to receive marketing communication from you. This means that customers will need to\r\nsign-up again to be on your email list.\r\n \tYou shouldn\u2019t use personal email for your email list. Instead, you can use a bulk email product such as\r\nMailchimp.\r\n \tUse a subject line that captures their attention. Don\u2019t be afraid to be different! It is important that they open it.\r\n \tUse systems such as Drip and Leadpages to set up a seamless email campaign and process for each option.\r\nThis means the yes or no answer that your subscriber will give you through email in response to staying on\r\nyour list.\r\n \tThe emails you send should explain the value of being a subscriber. What makes your newsletter or\r\ncommunication great for your subscribers? You will want to remind them of that.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nYou may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are\r\nthe customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight.\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tWhat is the GDPR? \u2013 2:31\r\n \tHow to use email systems for your email campaigns \u2013 6:24\r\n \tWhy you shouldn\u2019t worry about losing email subscribers \u2013 9:32\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}