{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffd00cddf-e32b-44a2-900c-9aae7350b0cd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"127. Baking Made Easier: B\u0101KIT Box\u2019s Recipe for Rapid Growth","description":"With the simple goal of making the process of baking easier and more fun for everyone, our guest for today was able to build a fast-growing brand. \u00a0 So if you\u2019ve always known that you\u2019re going to end up in the entrepreneur world but just don't have the idea as to how yet, this episode is for you. \u00a0 Today, I welcome Shelley Gupta, co-founder of B\u0101KIT Box, a new company that is modernizing the way of baking and is currently gaining a lot of traction.\u00a0 \u00a0 Shelley and I break down the origin of B\u0101KIT Box and how she went from being a singer-songwriter to working as a management consultant to ultimately co-founding B\u0101KIT Box.\u00a0 \u00a0 There's a lot of interesting learning and you can hear the tactics and the approach Shelley and her partner took in their early days so tune in now! We\u2019ll talk about: \u00a0 Introduction [00:00] How Shelley got started with B\u0101KIT Box [03:01] The inseparability of owners from their brand [5:18] Shelley\u2019s journey from working for Accenture to founding B\u0101KIT Box [8:51] How B\u0101KIT Box makes baking simpler and more fun [11:32] The first steps that Shelley took in building B\u0101KIT Box [14:27] Shelley\u2019s framework for growing B\u0101KIT Box [16:17] Who Shelley envisioned as their ideal customers [19:18] Shelley\u2019s small pivots and goals for B\u0101KIT [20:53] \u00a0What Shelley would have done differently with B\u0101KIT Box [24:59] \u00a0Funding and outsourcing for B\u0101KIT Box [26:07] \u00a0What\u2019s next for Shelley and B\u0101KIT Box [28:55] \u00a0Shelley\u2019s personal recommendation [30:40] \u00a0 \u00a0 Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) B\u0101KIT Box website (https://www.bakitbox.com/) About Our Guest: Shelley Gupta is the Co-Founder of B\u0101KIT Box, a new and fast-growing company that is modernizing the way of baking. Before co-founding B\u0101KIT Box, Shelley worked as a singer-songwriter for years then transitioned to a career in management consulting.\u00a0 \u00a0 Connect with Shelley Gupta: LinkedIn: https://www.linkedin.com/in/shelley-gupta/ Email Address: info@bakitbox.com Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don\u2019t forget to tune in, subscribe, and share this podcast.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}