{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffd12202a-9aa0-4940-b790-9effe76d2feb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ashley Morales successful pivot from makeup to pottery","description":"Ashley Morales is best known as a makeup artist having launched her business 10 years ago. She has worked on special events, commercial photoshoots for well known clothing brands and her Instagram photos have been shared all over the world by international brands.\r\nAsh\u2019s work came to a grinding halt in March when COVID-19 impacted events and weddings - her main source of income. \r\nWith time to spare, Ash decided to nurture her creative side and work with some clay.\r\nFrom her home studio in Bendigo, Ash slowly began to create a collection of handmade homewares. She eventually created 140 beautiful pieces and built an e-commerce site. With an email campaign and Instagram, her first drop sold out in just 13 hours.\r\nAsh shares with us her transition from makeup artist to potter and the mental hurdles she has had to overcome in the process. She also talks about her Instagram strategy, investing in photography to position her business as a professional, and finding the courage to leave her corporate job of 16 years to step into her two creative businesses full time.\r\nMeet my friend Ash from https://www.instagram.com/ashleymoralescreative/ (Ashley Morales Creative).\r\n \r\n###\r\nStay social and connect with OAK Magazine on Facebook and Instagram.\r\nFor more inspiring stories, visit OAK Magazine website.\r\nHosted by Kimberley Furness, Founder + Editor, OAK Magazine.\r\n\r\n\r\nThis podcast uses the following third-party services for analysis: \r\n\r\nChartable - https://chartable.com/privacy\n\n--- \n\nSend in a voice message: https://anchor.fm/afriendofmine/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/45bf2efb-819f-45f0-8945-b2bbf23d4e8c/e378f981dfe1b71b.jpeg"}