{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffe59a53a-d528-42f4-9bcc-7e7d2c38bef2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Creating a Successful Online Course or Business with Amy Porterfield","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tStarting an online business or creating a course must be done in baby steps. Don\u2019t just take a jump.\r\n \tMake short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.\r\n \tCreating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a project plan with a tool like Asana so you can keep track of your tasks and progress.\r\n \tWhen you reach a goal, celebrate! It\u2019s important for you and your team (if you have one) to celebrate those milestones.\r\n \tTo start, get in the trenches and learn all you can about your target customer. Create surveys to discover what people need.\r\n \tTake some time to understand your promise. What is your promise, and can you really deliver it to your customer? If so, this is where your course is born.\r\n \tIf you\u2019re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts.\r\n \tKeep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you\u2019re using fancy video all the time. You\u2019ll never get to where you want to go if you don\u2019t start.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nDon\u2019t compare yourself to the big shots in the industry. Everyone started somewhere; you have to start somewhere, too. Just get started! Remember, however, that while you can use what others are doing as inspiration, that isn\u2019t where you start. Learn from them\u2014take their courses, listen to their podcasts, read their blogs. But then start from scratch\r\non your own. You can do this!\r\n\r\n\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tHow Amy transitioned from being a good employee to being her own boss \u2013 9:03\r\n \tAmy\u2019s vision for her business, and how things changed \u2013 12:45\r\n \tHow to stay motivated when creating a course \u2013 17:33\r\n \tThe key to completing your course \u2013 19:11\r\n \tIt\u2019s important to show your team how instrumental they are \u2013 22:39\r\n \tAmy\u2019s tips for creating your own online course \u2013 25:23\r\n \tThe comparison game and how it can affect you \u2013 29:22\r\n \tConsistency matters, no matter the size of your audience \u2013 30:20\r\n \tWhat\u2019s next for Amy \u2013 33:16\r\n\r\nLinks to Resources Mentioned in Today\u2019s Episode\r\n\r\n \tAmy\u2019s course on courses: Courses That Convert\r\n \tAmy\u2019s website\r\n \tAmy\u2019s social media\r\n\r\n \tFacebook\r\n \tInstagram\r\n\r\n\r\n \tAmy\u2019s podcast episode on consistency\r\n \tAsana\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}