{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffe6098f6-950b-49cb-a734-23fb5da86186","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"LTM 113: The Polish Marketplace Landscape - or: Why no one can get past Allegro\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/fe6098f6-950b-49cb-a734-23fb5da86186\"></iframe>","title":"LTM 113: The Polish Marketplace Landscape - or: Why no one can get past Allegro","description":"<p>\u201cIf you can&#39;t do better than Allegro, stay at home.\u201d </p><p>A clear message from Marcin Czyczerski \u2013 and a warning to Western platforms that think they can just start up in Poland. The former CEO of CCC/Modivo describes the unique features of the marketplace landscape in Poland \u2013 one of the most exciting and challenging e-commerce markets in Europe. </p><p>Marcin explains why Allegro is so dominant and why Western brands often struggle on Allegro. He assesses the opportunities for other players and reveals what makes Polish retailers and customers tick.</p><p><strong>\u00a0</strong></p><p><strong>Chapters</strong></p><p>00:00 Introduction to the Polish Marketplace Landscape</p><p>11:01 The Rise of E-commerce in Poland</p><p>24:05 Challenges for Western Marketplaces in Poland</p><p>24:33 Understanding Polish Consumer Behavior</p><p>30:27 Allegro&#39;s Competitive Edge</p><p>35:09 Challenges for Western Brands on Allegro</p><p>42:48 The Future of E-commerce in Poland</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2db78588-baa8-4016-bdde-a4e5c972cf79/40034894-1748364963044-8b3c191e0f693.jpg"}