{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Ffec1e6da-0ec5-4209-8c16-fca68e23582e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Removing Silos as a CRO with Darryl Praill\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/fec1e6da-0ec5-4209-8c16-fca68e23582e\"></iframe>","title":"Removing Silos as a CRO with Darryl Praill","description":"Jeff Davis is joined by Darryl Praill, Chief Marketing Officer (CMO) at Agorapulse. Darryl is an award-winning content creator, one of the Top 10 SaaS branding experts in 2020, voted Top 3 marketer on LinkedIn, Top 50 social seller, and Top 50 sales keynote speaker.\n\nIn this episode, Darryl shares his journey from systems engineer to sales and marketing leader. They talk about what the Chief Revenue Officer (CRO) position entails, the top challenges, how it involves aligning sales and marketing, and the orchestrating the end-to-end revenue journey. Darryl also discusses why you need to bring everyone together and ensure they understand the goals each of their cross-functional partners and emphasizes why you need to understand how to work together in a business context to help each other be more successful. \n\nListen and learn how to start a conversation with the Chief Executive Officer (CEO) in order to get them on board with the idea of doing something transforming the revenue engine.  In addition, you'll discover the top three KPIs you should use to assess the health of your revenue engine.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3ea5d718-95b6-4777-bd5e-4b70825f0a5e/cFiyOJ2kgFFCakSWSJ1ngKtE.jpg"}