There’s no shortage of hunting apps out there today. We’ve got mapping apps, weather apps, trail camera apps, and about a dozen different ways to drop a pin on a map. But what happens when you start bringing all of that information together and actually use it to help make better hunting decisions?

This week, I sat down with Matthew Olson, the creator of RackLog, a whitetail-focused hunting app built around helping hunters better understand the information they’re already collecting in the woods.

Matthew and I talk about where the idea for RackLog came from, what separates it from some of the bigger hunting apps already on the market, and some of the tools they’ve built into it—including Buck Brain, RackScan, trail camera management, target buck tracking, and the ability to factor things like habitat, wind, thermals, weather, and your own hunting history into the decision-making process.

We also get into Matthew’s story of building an app from the ground up while serving Active Duty in the Army, some of the lessons he’s learned since launching RackLog, and where he hopes to take the platform in the future.

And if you want to check RackLog out for yourself, Matthew hooked up the Under Pressure Outdoors community with a couple of promo codes. Use UPO30 for a monthly subscription or UPO30YEAR for a yearly subscription, and you’ll get one month of RackLog Premium access free.

So whether you’re managing a piece of private ground, grinding it out on public land, or you’re just looking for a better way to organize all the information you collect throughout deer season, this is a good one.

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