Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

Being an undergrad in a world of uncertainty is challenging, but fortunately, there are plenty of practitioners out there that are willing to mentor you in your career. In this episode, Julian and Katie are joined by Kim DeRuby, Assistant Professor of Marketing at Keuka College, to chat about the importance of appreciating a good challenge, enjoying unexpected crossroads in your career journey, and the concept of mentorship in the moment. In the marketing community, we all bring something to the table, and Kim encourages everyone to learn together and cultivate valuable two-way relationships. Tune in and learn why you should never be afraid to reach out to people you admire in the industry. 

Jump straight into:

(01:22) - How marketing became ideal for Kim’s travelling ambitions - “I found there was one college, SUNY Plattsburgh up on the Northern border to Canada that had an international marketing degree. And that was it, that was the only college I applied to, and sure enough, that is the college I went to.”

(08:25) - The inevitable crossroad: How having a family doesn’t have to kill your career - “It's very, very important to build, cultivate, and stay in touch with your network.”

(12:05) - What makes marketing so irresistible for certain individuals - “I have that personality where I have a desire to be challenged constantly. I don't like to get too comfortable.”

(15:56) - How mentors are transforming entire generations of future marketers - “All of my activities, discussions, assignments revolve around applying the material to themselves because they're all marketers.”

(25:58) - Why you should reach out to professionals and build a strong network - “Most people want to give back, they want to pay it forward, they want to share their insights and their experience with the next generation.”

Resources

Connect with Kim through LinkedIn

Adweek Executive Mentor Program

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com.