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Why Vision Is the Real Power Behind Women-Owned Businesses with Corinne Goble
Episode 34 • 29th January 2026 • Visibility Strategies for Women Entrepreneurs with Tori Barker • Tori Barker
00:00:00 00:22:38

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What if the true driver of success for women-owned businesses isn’t working harder, hustling more, or doing it all but having a clear vision?

In this episode of Visibility Strategies for Women Entrepreneurs, Tori Barker sits down with Corinne Goble, CEO of the Association of Women’s Business Centers, to explore why vision is the foundation for confidence, clarity, and long-term growth.

Corinne shares her journey from growing up in a woman-owned trucking company to leading a national organization that supports thousands of entrepreneurs across the country. She offers a behind-the-scenes look at the real challenges women entrepreneurs face, especially around access to capital, confidence, and visibility, and what actually helps businesses succeed over time.

This conversation is both empowering and practical. You’ll hear why women often minimize themselves, how taking up space impacts leadership, and why planning ahead can be the difference between surviving and building a sustainable business.

If you’ve ever felt unseen, overwhelmed, or unsure of your next step, this episode is a powerful reminder that when you can see the vision and understand the path forward, no one can stop you.

In This Episode, We Cover

  1. Why vision is the real power behind women-owned businesses
  2. Corinne’s entrepreneurial roots and leadership journey
  3. The biggest challenges women face when it comes to funding and capital
  4. Why women often struggle to take up space and be visible
  5. How confidence and clarity shape long-term success
  6. The importance of planning, forecasting, and capital readiness
  7. What women entrepreneurs can do today to move forward with confidence

Key Takeaways

Vision creates direction. When women entrepreneurs can clearly see where they’re going, decisions become easier and growth becomes more intentional.

Visibility is about more than marketing. Taking up space, using your voice, and owning your impact are essential leadership skills.

Sustainable success requires planning. From understanding capital options to building a trusted advisory team, preparation is a powerful form of self-advocacy.

Resources Mentioned

Hope2Women: https://hope2women.org/

Association of Women’s Business Centers: https://awbc.org/

Listen & Subscribe

If you enjoyed this episode, be sure to subscribe to Visibility Strategies for Women Entrepreneurs and leave a review. New episodes are released weekly to help women step into visibility, confidence, and sustainable growth.

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trailer Welcome to Visibility Strategies for Women Entrepreneurs Podcast with Tori Barker
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