Artwork for podcast Your Business Quest
Branding & AI: business evolutions with Phil Pallen
Episode 4619th December 2024 • Your Business Quest • Osmaan Sharif
00:00:00 00:43:30

Share Episode

Shownotes

“AI will never have lived experience.”

In this episode, I’m joined by Phil Pallen, a branding and AI strategist who has spent over 13 years helping small business owners position, build, and promote their brands.

We explore how branding has evolved, the practical ways AI can enhance productivity, and why human experience remains irreplaceable in business.

Phil shares his personal journey, actionable insights, and how he’s embraced his Entrepreneurial Superpower® of being a Star in the Wealth Dynamics profiles, to build a fulfilling business and help others do the same.

Trust me, this is an episode you don’t want to miss—especially if you’re curious about how branding and AI can shape the future of your business.

Key conversation points:

    1. Branding as the Art of Being Yourself:

     • Why branding is more than visuals—it’s about creating consistency between how people experience you online and in person.

     • How your brand evolves with your goals and values, ensuring alignment and authenticity.

    2. Practical AI for Small Business Owners:

     • Real-life examples of how AI can save time, boost creativity, and transform overwhelming tasks like creating case studies and writing content.

     • Why great AI outputs require thoughtful inputs.

    3. The Irreplaceable Value of Human Experience:

     • Phil’s take on why human storytelling and lived experiences are essential in a world increasingly shaped by AI.

     • How to leverage AI without losing the unique human connection in your brand.

    4. Harnessing Your Entrepreneurial Superpower®:

     • Phil reflects on his Wealth Dynamics Star profile and how he’s built his business around his strengths while creating opportunities for others.

     • Why every Entrepreneurial Superpower has a place in branding and business success.

    5. Evolving with Purpose:

     • The importance of regularly revisiting your brand to ensure it aligns with your current vision and audience.

     • How to embrace change and stay true to yourself as your business grows.

Enjoy.

Osmaan

Useful Links:

  •    Take the free Business Magic Scorecard

  •    Connect on LinkedIn | Instagram | Facebook | Email me here

  •    Discover your Entrepreneurial Superpower with Wealth Dynamics

  •    Book in for a free Virtual Cuppa

  •    Pre-order Phil’s book on AI for Small Business here

  •    Follow Phil on Instagram

  •    Watch Phil’s weekly videos on YouTube

Chapters

Video

More from YouTube

More Episodes
46. Branding & AI: business evolutions with Phil Pallen
00:43:30
45. Is your vision really inspiring you?
00:14:21
44. Introvert-friendly marketing strategies with Anita Popat
00:40:00
43. How your emotions influence business growth
00:32:10
42. Why mindset & strategies both matter with Teresa Heath-Wareing
00:52:07
41. How to play to your strengths
00:35:49
40. Resilience, purpose & legacy with Adelle Martin
01:14:17
39. What if you didn't care so much?
00:24:13
38. How to price confidently & profitably with Sally Farrant
00:43:40
37. Calculate your real hourly rate & maximise your time
00:15:59
36. How to future-proof & crisis-proof your business with Liz Melville
00:38:11
35. Don't let your upper limits hold you back
00:22:37
34. How to be brave & show up in your business with Jenny Ainsworth
00:35:10
33. How to make faster & smarter business decisions
00:22:35
32. Having the courage to reinvent your business with Jess Lorimer
00:43:42
31. How to figure out what's next for your business?
00:37:05
30. Supporting clients for success with Sam Hill
00:36:32
29. What you do today really counts
00:17:20
28. How to make your offers sizzle with Janine Coombes
00:37:49
27. Doing business your way with Rachel Spencer
00:40:37
26. Why rigid goal setting doesn't work!
00:19:13
25. Pivoting for aligned success with Jenny Plant
00:37:58
24. Challenge your negative money mindset
00:19:29
23. Stop doing & start being
00:20:49
22. How to craft engaging messaging with Abi Sea
00:42:04
21. How to amplify your personal brand with Bob Gentle
00:44:43
20. Adventures in business & life with Logan Elliott
00:45:46
19. Navigating the seasons of your business
00:27:26
18. There's no failure in business
00:18:02
17. The Gap and The Gain
00:16:03
16. Why not all business advice is helpful
00:14:22
15. Why courage matters in your business
00:16:32
14. Embrace a beginner's mindset
00:19:25
13. Why doing less can make more impact
00:14:01
12. Stop living in your past mistakes
00:23:24
11. How to ensure you're thriving & not just surviving!
00:14:23
10. How to use a Stop Doing List to make you more productive!
00:17:50
9. Do you have Staying Power or Boredom-Bias?
00:19:11
8. How are your beliefs impacting your business?
00:25:00
7. 'Unreasonable Hospitality' in your business
00:34:09
6. Emotional Agility: a business game-changer!
00:15:35
5. Are your goals inspiring or scaring you?
00:20:19
4. How to deal with setbacks in business
00:21:06
3. Unlock your Entrepreneurial Superpower with Wealth Dynamics
00:34:30
2. Are problems a good or bad thing in business?
00:21:10
1. Change: business evolution or distraction?
00:43:05
Welcome: Our journey ahead together
00:11:18
168. Finale - Get Out Your Way Podcast
00:04:59
167. Do More Of What Works For You!
00:20:01
166. What Impressions Are You Leaving?
00:23:20
165. Small Changes = Big Results
00:14:18
164. 5 Reasons Why It's Much Easier To Grow Your Business Today!
00:20:58
163. Are you motivated more by pain or pleasure?
00:17:03
162. Trust Your Unconscious Mind
00:23:43
161. Stop Being The Hero
00:15:15
160. You Don't Always Know
00:12:49
159. Come As You Will Be
00:16:41
158. Where is the Grass Greener?
00:18:58
157. Are You Trying To Run Ahead Too Quickly?
00:09:34
156. Are You Working Or Actually Procrastinating?
00:15:46
155. How to Stop Driving Yourself Crazy as a Business Owner
00:21:23
154. Sales Transaction Or Transformation?
00:21:17
153. Be More Patient
00:21:12
152. What's Not Going To Change?
00:25:57
151. Collaborations & Connections
00:19:00
150. Your Identity
00:32:05
149. Driving Your Business Forward
00:16:52
148. Vision Before Goals
00:13:55
147. Positive & Supportive Beliefs For Business Owners!
00:13:58
146. The Behind The Scenes Reality
00:23:10
145. Let A Book Choose You
00:17:33
144. Jigsaw Puzzles & Business Growth
00:15:47
143. Create Your Thank You Bank
00:13:58
142. Stop Ignoring It!
00:21:58
141. 'You Must Make Haste!'
00:24:20
140. Don't Take Business So Personally!
00:23:49
139. Could You Be Bolder?
00:18:48
138. What are your business dreams?
00:13:38
137. Really Commit to Your Business Growth
00:15:48
136. Creating Your Next Chapter?
00:17:19
135. What Gift Can You Give Yourself?
00:12:36
134. Why Goal Setting Isn't Enough!
00:18:14
133. Let Go Of Regrets
00:22:16
132. Find The Exception
00:13:20
131. Imagine Your Business as a Sausage Machine!
00:12:54
130. How To Stop Being A People-Pleaser!
00:24:02
129. How To Be Patient When Growing A Business
00:18:40
128. It's Ok To Not Be Ok!
00:23:38
127. Always Talking About The Same Things?
00:18:12
126. What Are You Saying To Yourself?
00:12:02
125. What To Do When You're Feeling Overwhelmed!
00:17:42
124. Are Your Past Decisions Negatively Impacting Your Future Ones?
00:18:08
123. Is It Time To Upgrade Your Vision & Why?
00:26:27
122. Can't See The Wood From The Trees?
00:16:24
121. How To Take Consistent Action
00:25:19
120. Suffering from the Fear of Success?
00:16:20
119. What To Do When You Don't Have Enough Time
00:16:05
118. How To Avoid Giving Up In Your Business
00:16:32
117. 5 Ways To Keep Your Business Growth Simple
00:18:06
116. 'I don't know' ... really?
00:14:01
115. Bringing Your Goals to Life
00:19:55
114. Are You Putting Your Clients or Business First?
00:23:03
113. Why Business Growth & Change Can Feel Messy
00:18:01
112. Stop Thinking About Forever!
00:23:21
111. What's your Money Mindset?
00:21:49
110. Grow or Build Your Business?
00:21:27
109. Get clarity using scales
00:11:22
108. 'Should do' or 'really want to'?
00:17:58
107. Truth Behind Overnight Success
00:21:52
106. Employing yourself
00:21:14
105. Are You Really That Special?
00:18:18
104. What Needs To Transform?
00:19:23
103. Do You Really Need to Think Big?
00:19:28
102. Check Your Attitude
00:23:14
101. In The Hot Seat With Your Questions - Part 2
00:50:35
100. In The Hot Seat With Your Questions - Part 1
00:59:48
99. Mind The Gap
00:30:03
98. Sort Out Your Systems with Amy Mitchell
00:33:52
97. Resilience - Learn From Children
00:32:49
96. Be Kind To Yourself
00:17:08
95. Dealing With Uncertainty
00:22:33
94. Take a Trip Down Memory Lane
00:22:29
93. Who Are You Spending Time With?
00:22:45
92. Many Different Paths To Grow Your Business
00:21:56
91. 5 Ways to Increase Your Productivity
00:23:23
90. Feedback Can Be a Gift
00:26:59
89. Ask Better Quality Question
00:14:31
88. Get Unstuck
00:17:41
87. Overthinking & Under 'Doing'?
00:15:14
86. 5 Ways to Reduce Decision Fatigue
00:22:42
85. Track Your Progress
00:10:41
84. Goal Setting That Works!
00:23:16
83. Reflect, Celebrate & Learn
00:21:55
82. I'm An Entrepreneur ... Get Me Out of Here!
00:25:10
81. What Are You Focusing On?
00:14:33
80. Go Back To Basics
00:15:55
79. How Your Emotional Baggage Impacts Business
00:30:33
78. What Is Your Resistance Trying To Tell You?
00:28:13
77. How Much Is Your Time Really Worth?
00:16:26
76. Are Your Goals Straining You Too Much?
00:27:04
75. Be, Do & Have!
00:21:19
74. You Don't Need All The Answers
00:21:35
73. What Are Your Top Qualities?
00:14:36
72. Are you a work-a-holic?
00:26:59
71. Is your pricing strategy Value-Based?
00:22:02
70. What can a Coach do for you & your business?
00:33:38
69. Do You Trust Your Head, Heart or Gut?
00:28:22
68. Why Your Weirdness Is Your Edge with Marianne Cantwell
00:41:04
67. Is Your Team Helping or Hindering?
00:22:19
66. Could you be too attached in your business?
00:28:30
65. Stop Trying To Close The Sale
00:14:41
64. Are You Asking for Advice & Help from the Right People?
00:24:50
63. Do you have a scarcity mindset?
00:21:48
62. What Are Your Three Wishes?
00:21:19
61. How to Avoid Losing the Momentum in your Business Growth
00:16:40
60. Adapt to the Four Seasons in your Business
00:29:36
59. Don’t Be So Ungrateful
00:21:17
58. Take Advantage of the 80-20 Rule
00:12:31
57. Your Curse of Knowledge
00:25:20
56. Keeping The Faith with Wendy Griffith
00:36:10
55. What Can You Control & Influence?
00:21:14
54. Create Your Stop Doing List
00:28:38
53. 12 Business Mistakes To Watch Out For
00:17:42
52. Fear of Judgement
00:20:29
51. Are New Opportunities Distracting You? with Jenny Plant
00:48:17
50. You've got more choices than you realise
00:11:55
49. Courage & Vulnerability - Inspired by Brené Brown
00:20:11
48. Choose Your Words Wisely
00:19:34
47. Breakdowns Happen Before Breakthroughs
00:16:26
46. It Only Takes One Choice To Change Everything!
00:21:48
45. Ten First Class Ways to Make Your Business Fly
00:37:50
44. How to Feel Confident Instantly
00:12:14
43. Unleash Your Alter Ego
00:15:24
42. Focus On The Right Actions To Grow Your Business
00:14:49
41. 7 Hidden Business Benefits of Playing More
00:31:00
40. Why having problems is a good thing!
00:17:40
39. 'Becoming' You
00:30:02
38. Make Sales Simple with the Right Mindset with Jessica Lorimer
00:42:27
37. Six Ways to Help Overcome a Challenge
00:10:06
36. When is NEW really just a distraction?
00:30:46
35. Do you have a Growth or Fixed Mindset in your Business?
00:11:43
34. Juggling Multiple Businesses with Barry Nelson
00:47:38
33. Avoid these 5 Goal Setting Mistakes
00:19:50
32. What's your word for 2019?
00:22:53
31. What can you achieve in 90 days?
00:21:48
30. Falling Out of Love with Your Business?
00:26:46
29. Would you prefer Excuses or Results?
00:20:00
28. Your Goals Need Purpose
00:28:50
27. Get into flow with your Epic Content Plan (Highlights from Content Live)
00:40:55
26. Hitting Your Upper Limit?
00:24:43
25. Be Different from your Competitors!
00:22:37
24. Turning Your Passion Into Profit with David Scott
00:33:18
23. How to Ride the Motivation Rollercoaster
00:29:43
22. Is Your Business Ready to Upgrade to Your Next Version?
00:29:43
21. Is Being a 'Book-a-Holic' Impacting Your Business?
00:25:21
20. Do You Really Have What It Takes To Be a Business Owner?
00:23:55
19. How to Bounce Back
00:38:28
18. Using Your Journey To Help Others with Dr Christy Fergusson - The Food Psychologist
00:48:03
17. 10 Insights to Hike Up Your Business
00:39:23
16. Network Like a Pro with Lesley Collins
00:47:11
15. The Magic of a Mastermind
00:36:11
14. Your Brand Before Logo with Lucy Griffin-Stiff
00:49:22
13. Stop Shying Away From Selling with Matthew Kimberley
00:54:09
12. Stop Beating Yourself Up
00:23:04
11. The Power of a Digital Detox
00:31:16
10. Do you believe your internal stories & beliefs?
00:32:27
9. Discover Your Entrepreneurial Superpower with Wealth Dynamics
00:44:27
8. The Surprising Truth about being Super Productive with Jo Bendle
00:42:19
7. 3 Easy Ways to Do More in Less Time
00:22:24
6. No Marketing = No Sales with Janet Murray
00:58:01
5. Suffering from 'Comparison-itis'?
00:30:22
4. You'll Never Be Ready!
00:36:36
3. The Evolving Life of The Suitcase Entrepreneur with Natalie Sisson
00:20:05
2. Struggling to Make a Decision?
00:08:15
1. It's All In Your Mind
00:23:01
Ready to get out your way?
00:11:06