➡️ Summary ➡️
Pavel Konan shares how he turned consulting client requests into DealScope, an AI-powered Salesforce app that summarizes leads, opportunities, and accounts. Learn how he validated his product through paid customer development interviews, navigated competition from Salesforce's native AI features, and built a generous freemium model to drive adoption among small and medium businesses.
➡️ Guest ➡️
Pavel Konan https://www.linkedin.com/in/pavelkonon/
DealScope https://dscopeai.com/
➡️ Takeaways ➡️
Build products based on real client requests rather than assumptions about what the market needs
Use paid customer development interviews on platforms like Upwork ($45-75 each) to validate and refine your product
Don't be discouraged when Salesforce builds competing native features — it validates your market
Leverage community support through LinkedIn and the Salesforce Ohana Slack for cross-reviews and feedback
Replicate Salesforce's trust layer to strip PII before sending data to AI models for security credibility
Offer a generous freemium tier (1,000 summaries) so users experience real value before hitting a paywall
Price per org rather than per user to keep friction low for small and medium businesses
Focus on talking to real people instead of relying on AI cheerleaders to validate your direction
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Salesforce, AI, DealScope, AppExchange, ISV, lead summarization, customer development, freemium, small business, startup, trust layer, LinkedIn integration
➡️ Hashtags ➡️
#salesforce #isv #appexchange #ai #dealscope #startup
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Today I'm joined by Pavel Konin of DealScope. Welcome to the show, Pavel.
Pavel Konan (:Thank you for having me here, Scott.
Scott Covert (:I'm looking forward to sharing your story about your new Salesforce application, DealScope. So let's jump right into it. Maybe you could share a little bit of your background, how you got into Salesforce, and then transition to DealScope specifically. I'd love to learn about ⁓ who the app was built for, what problems it solves, et cetera.
Pavel Konan (:Sure, sure, thank you. So I'm originally from the tech, I have a tech education and during the years I was working as a developer, mainly Java developer, JavaScript things. And five years before that, I decided to join the Salesforce community. That's how I moved to ⁓ this sphere of technological like...
how to say domain and during last five years, I was developing like different things for clients in Salesforce. And just very recently I decided based on my experience, based on what clients are constantly asking, I decided to create the DealScope. So this is very like simple but powerful AI layer.
on top of leads, opportunities or accounts, ⁓ you can like duck and drop it and it will show you five line summary of your, for instance, lead to quickly understand what's going on here. So it shows you five line summary. It shows you few buying signals, some risks and draft email. And it's very like important that it's always referred to some particular
things when it generates these binary signals, for instance, because from my experience, it was always the hassle when you have. So when you work with a real list of opportunities, it takes you like numerous touches, like almost never like sell, sell clothes after one touch. It happens after like 10 touches. Maybe it was started not even by you.
It was started by some other representative and when ⁓ someone hands you over those leads, you are completely confused, you don't know what's going on there. You need to click through all activities, all 20 of them, trying to understand what was going on. And my DealScope tool, just quickly from this screen, it shows you what was going on here, what's the next best action.
Scott Covert (:you
Pavel Konan (:already generates you the ready-to-go email. So this is like the story of DealScope.
Scott Covert (:This sounds like a great use of AI ⁓ and I love, you know, it's funny as long as I've been working in Salesforce, I've never really fully appreciated that transition, which of course takes place all the time of one sales rep for one reason or another passing on an open opportunity to another and then.
It's kind of like starting from scratch unless you have something like DealScope installed. Okay, so I want to double click on this. if I heard correctly, you've been in the ecosystem for five years now. So you joined kind of during lockdown time during COVID. Is that about right? They started working in the Salesforce space. Very interesting time to get started because then right on the heels of that, the release of...
Pavel Konan (:Absolutely.
Yeah, Yes, yes.
Scott Covert (:⁓ chetchipi tea and AI starting to kind of eat the world. And so it makes sense that you'd be working on an AI focused app. ⁓ so you were working on a lot of consulting projects and you said that folks were kind of asking for something similar to Deal Scope and you decided to build it.
Pavel Konan (:Mm-hmm.
Yes, a lot of.
Yeah,
And they were my first clients and people who were asking to get this thing for them because I knew their like requests. I knew that what they wanted to have. And that's why I have created DealScope. First for them, ⁓ second for me, because right now I'm using DealScope for my own outreach to like...
speak with my leads and opportunities. And third, yes, it's for white audience. I believe it's very helpful tool and it's very easy to be on board with it. You don't need to like crazy set up a lot of admin work. You just drag it and it adds you a value right from the second one.
Scott Covert (:I love ⁓ apps where you can kind of drink your own champagne and use the application itself in order to sell the application. So it's very cool. I was curious if you use DealScope. It makes sense that you do. ⁓ Okay, so this sounds like you kind of have the holy grail scenario because you said you had some consulting clients asking for this. You built it for them. They became your first client. So it sounds like you were basically paid to build out your MVP.
Pavel Konan (:Yeah.
Yeah. Yeah.
⁓
I would not say this, but it's beneficial because ⁓ sometimes people, they try to invent something based on their perception of things. They cannot be even in domain, but they think that it might be an issue within that domain. So I have an experience within this domain. I have real requests.
Scott Covert (:Mm-hmm.
Pavel Konan (:That's a lot, that's invaluable. That's better than somebody will pay me to create this app.
Scott Covert (:Yes, yeah, and you're using it yourself like we were just talking about, so you're able to pinpoint some of the friction in the application as you use it as a user, not just the builder. yeah. Okay, so that's very cool. So then how many initial clients did you have then? You said you had a few folks asking for this, so right out of the gate you had a few clients?
Pavel Konan (:Yeah. Yeah. I use it every day.
I have started with three clients using it and then I have started to add more. So I am like only on the beginning of this road. So it's maybe I have started working on this project one and half month before. So my story may be very interesting for those guys who are just thinking, should I start something like my own?
Scott Covert (:Okay, very cool.
Pavel Konan (:some own product or not, because I already passed this barrier, because it's always very difficult to start. Someone can later call you a loser. Some folks, I know that they're afraid to start something because they think that huge cooperation or some other tricky guys will steal their idea.
Scott Covert (:Yes.
Pavel Konan (:or Salesforce will create something like that. But actually from my experience, like all ideas, they have a negative cost. So if you have an idea, it costs like minus approximately 50,000 because you need to spend at least like 50,000 to make it, like develop it to some tier, you know? So you should never like, yeah, go ahead.
Scott Covert (:It's easy. Yeah,
don't give up before you've even tried, right? But it's easy to do that. It always seems like there's a million reasons not to go after something and you get that self doubt and that fear talking in the back of your mind. So that's great. One and a half months. I knew you were early in your journey, but I didn't know it was that early. That's awesome.
Pavel Konan (:Yes, yes, absolutely.
Yes, you should always.
You should try and I'm for instance, I'm the very good resource right now for those guys who are just starting because when you're going to like ask somebody of what to do next. So for instance, I am like very small company right now. I will not go for advice to some enterprise folks because they are way ahead of me. They can give me a lot of advice, but they will not be usable. I need to like speak with people who has like hundreds of clients.
for instance, to get to the LLV.
Scott Covert (:Yes, it's always, I
think, I always think it's good to find mentorship from folks that aren't, that are a little further in the journey than you, but maybe not too far. Right. mean, I think a lot of people love to get. Yes, exactly. And also, I mean, think about how different, um, yeah, I, know, a lot of people look at some huge companies and want, and, want to get advice from the founders, uh, of those.
Pavel Konan (:Yes, absolutely. Because they remember. They remember this. It was so recent for them.
Yeah.
Scott Covert (:those companies.
arris were getting started in: Pavel Konan (:Yes. It can be like still been some motivation
for you, but it's not ⁓ applicable at this moment.
Scott Covert (:Yeah,
yeah, things change and you want to find someone who's just a little bit further along in the journey than you. So that's great. I'm glad to hear about this. Okay, so silly question because you're a month and a half in, but I just want to make sure. So at the moment, I assume you're one-man show, one-man operation. Yeah. So how are you managing?
Pavel Konan (:Yes, yes, yes.
Yeah, yes. And now,
yes, right now it's totally possible. Right now with all these AI tools, you can absolutely easily start your own business because before that you need to invest a lot, a lot of your time, a lot of money to hire developers to help you. Now you don't need to be a developer. This is my advantage, of course, that I am a good developer. I have this...
Scott Covert (:Mm-hmm.
Pavel Konan (:huge background, technological, so it helps me a lot. But on the other hand, I'm not very good in sales. That's why I'm finding your podcast very helpful to me because I can learn from your guests. So what was you asking? How do you manage what?
Scott Covert (:Hahaha
good.
Good, good. Yes, that's the goal.
How, well, just how do ⁓ you manage, ⁓ you know, wearing all these different hats yourself? It sounds like basically you're leaning into AI, which makes sense, given you have an AI-focused application. ⁓ So you're using it for...
Pavel Konan (:But still you need
to be, how to say, sometimes it's dangerous to rely on AI. It can lead you to totally wrong direction. Sometimes it's too much supportable. like, charge GPT can say, ⁓ that's great idea. Let's dig deeper into this. Let's keep moving to this direction. you are so great. I didn't thought about this. Let's...
Scott Covert (:Yeah.
Pavel Konan (:Pavel, you're like so smart. Let's ⁓ create something based on this idea. And you'll spend month, month and month digging into wrong direction with this support from this invisible guy who is kind of charge GPT. So you need to still close your, shut off your internet and think through all this stuff. And of course,
Scott Covert (:Yes.
Pavel Konan (:The most important thing is to talk with the real people, not with charge.gpt. Because yeah, go ahead.
Scott Covert (:Sure. It can definitely
be too much of a cheerleader sometimes, right? That makes sense. Okay, so you started out of the gate in a much better spot than I think a lot of folks because you have instant clients. I'm curious though.
Pavel Konan (:Yeah.
Scott Covert (:Now that you've moved beyond that, you've been signing more folks. ⁓ Did you have to do any sort of validation of the idea or immediately people are just like, yep, sign me up. get it. I get the advantage of this and ⁓ definitely, definitely needed or were there any surprises going from realizing, hey, I had these three early day clients that wanted a certain way. And now I'm realizing the market at large needs something a little different.
Pavel Konan (:Hmm?
Mm-hmm.
Scott Covert (:I'm curious how much you've had to tweak.
Pavel Konan (:Yeah,
you're right. as any founder, was like, beloved with my ideas. So I thought like after it will be launched, like I won't be able to stop this crowd who is who want to buy my product. But it was like totally different. I like after that, I had zero intentions from people to purchase this product. So after that, I had to like conduct a series of
Scott Covert (:Mm-hmm.
Pavel Konan (:customer development interviews. Do you know what is it? Yeah, so. And it's difficult to conduct these interviews because, you know, the main idea of these interviews is to not uncover what are you talking about, at least like during the first part of the interview. But it's so like, all, but when you hear that people miss your product,
Scott Covert (:Yes, that's great. A lot of folks want to skip that step.
Pavel Konan (:⁓ Right from the beginning they have troubles that my product solves. You have like very strong intention. yeah, you need to deal a scope here. But yeah, I had to conduct those interviews. They were paid. I have found first guys on the app work. I post a job post with them that I am going to conduct ⁓ an interview not uncovering what will it be about.
I was just looking for guys who are Salesforce administrators at least. So I really wanted to hear from them what issues do they faced with, what like request do they have from their clients. So I have conducted those interviews. I pivoted a little bit my product and after that it went better. And also,
It's very good. Now I also discovered this, that you can also rely for support in the community. A lot of folks who also develop their apps, they really want to help you, if you ask. So we did we did cross review of our own products for free with such guys.
Scott Covert (:Mm.
That is so cool.
So where are you? What medium are you chatting with these other folks in the community on LinkedIn? Or are you in like the Trailblazer community groups or where are you finding?
Pavel Konan (:Yeah,
partially in the LinkedIn, partially in the Slack. It's called Ohana Salesforce, kind of this, you know.
Scott Covert (:yes, I'm familiar with that Slack workspace. That's a great ⁓ spot and Salesforce has granted them a free tier, I think for all. So there's a lot of good stuff in there ⁓ to go back and review for new ISV founders. So that is so cool. So I've heard, we had a recent guest that talked about ⁓ a partner they were using for giving demos to potential leads. ⁓
Pavel Konan (:Yeah.
Yeah.
Scott Covert (:and it was basically a paid demo. But I hadn't heard of what you were doing, paid customer development interviews, and you were just doing it on Upwork. That's a really cool idea. I'm curious if you're willing to share about on average how much you were having to pay per interview and how many of those you did.
Pavel Konan (:Mm-hmm. Mm-hmm.
Hmm?
So it was between 45 and 75 per interview. So mostly it was 45 because it's like nothing special. You don't need to like put a lot of your efforts. just generally like speaking with me and share your experience as an expert in your domain. It's even pleasant for some guys to show their expertise.
Scott Covert (:Mm-hmm. That is
such a great idea, Pavel. I never thought about just going to Upwork for that, but that's a great idea. And then I'm curious, when you were going on these interviews, you were kind of keeping your cards close to the chest and really just being a fly on the wall rather than like mentioning DealScope and mentioning you have an app. It was all just learning and intake. Is that right?
Pavel Konan (:Yes, yes, yes.
No, no,
Yeah,
it was like, it was hourly interviews, like 45 minutes of questions about what they are doing and their positions. And last 15 minutes, it was like five minute demo and 10 minutes collecting the feedback. Collecting the feedback in the way, what did they like the most? Or how will they talk about DealScope to their colleagues?
because I can use those phrases to optimize for search engine later.
Scott Covert (:Hmm
very cool. Okay. So SEO sounds like is a big part of your strategy for generating more leads and doing outbound Yes
Pavel Konan (:It's long time strategy, not a time. But
anyway, will not be able to return to that moment, so I have asked those questions during the interview. It will be shot later, but I need now those answers about how people will talk about DealScope to their colleagues, because that's how they will look for such solutions.
Scott Covert (:Yeah.
That makes sense. ⁓ That's very good. It's tough to play a long game like SEO, but it's super important. And I know some people are saying with AI, it's not what it once was, but ⁓ the AI engine is being...
I feel that SEO ⁓ helps with optimization for the AI algorithms too. So they're all going to be trained on it. So it's kind of the same tactics are helpful, whether it's a Google search or whether it's a ⁓ conversation with chat GBT where people find you.
Pavel Konan (:Yes, of course. Yes, yes. Yes.
Anyway,
when you're in conversation with Charge GPT, it uses also searches. First, it goes to the model knowledge. And second, it executes number of searches using even Google search, other search engines to find some information, collect it together, and represent it to you in well-gap format.
Scott Covert (:Mm-hmm. Yep. It totally makes sense. So, okay, it's early days. ⁓ Right now, I believe you're not listed on the AppExchange. ⁓ Is that... You are in the process. Okay. Yes.
Pavel Konan (:Yeah.
⁓ not yet, I'm in the process. It's a very long way,
as I understood.
Scott Covert (:Yep. I know that would probably be a boost ⁓ having that stamp of approval from their security review, but it is certainly not a short process. ⁓ So in the meantime, I'm curious what channels you're using to generate leads at the moment. We talked about SEO, but as we also mentioned, that's clearly a long game. So ⁓ what other channels are you leveraging?
Pavel Konan (:Mm-hmm.
It's also LinkedIn. Right now it's mostly LinkedIn. I have tried to play with Google AdWords without any good results right now, but maybe it was too early. So now I'm using LinkedIn and it looks pretty good. As for now, I would say I'm not sure about other channels to use. Maybe...
I don't know, maybe I'm just in the process of doing this. Too much things to couple with.
Scott Covert (:Yeah.
Well, one thing, so I first honestly came across ⁓ DealScope because ⁓ you were interviewed in a recent Salesforce Ben article.
Pavel Konan (:Mm-hmm.
Yeah.
Scott Covert (:which
that helps get a lot of eyeballs on you and the app as well. But ⁓ moreover, I know that what you were discussing in that article was about how Salesforce is starting to build some native AI functionality into their application that competes with DealScope. So I wanted for folks who maybe that haven't seen the article yet, I was curious if you could go a little deeper into.
Pavel Konan (:Yeah.
Hmm? Hmm?
Scott Covert (:how that came about and how you've been approaching that. Because that can be a daunting thing for a new founder to come across.
Pavel Konan (:Yeah.
Yeah, sure. So it was very shocking for me story. I was in the middle of the meeting with the next lead. I was showing my deal scope. And after that demo, he told me, what about the Salesforce feature that they just launched? I was, what? I was totally not aware.
aware about this and I was not prepared, I was not able to answer anything like consistent about that. So later I went to check what Salesforce launched. Yes, now in free tire they have this summary panel. It's in free tire, it's in all tires, in all their plans, free or paid. ⁓ So I had to investigate this panel, but it looks like right now,
It's ⁓ we had like different intentions, me and Salesforce. I had an intention to provide some value for ⁓ future customers and current customers. They had an intention to probably say that we now have an AI because comparing our products, they are not equal right now. Of course, they can like go after me and create all what I have, but I will just try to be
Scott Covert (:Hmm.
Pavel Konan (:few steps ahead of them all the way. And also what I'm working on, I'm working to make some things which Salesforce will never do actually, because it's like against their principles, against their policies. So I am creating different integrations. For instance, with LinkedIn, can like ⁓ copy all LinkedIn dialogues into DealScope and it will create from them
beautiful activity timeline records that you can also use after that. So it works with any LinkedIn dialogue. So you know, in LinkedIn you have these time marks like it was Friday, tomorrow, and my engine converts this into solid blocks of information like day by day with a summary for each block and deal scope, back, plugin.
Scott Covert (:Mmm.
Pavel Konan (:consumes this data to provide the whole summary for some record. So I'm going to different integrations. I have it with LinkedIn, HubSpot. Recently I have also added Voice Enter of information. And yeah, right now my product is much better. So they have product for the checkbox. I'm not saying that it's bad. Some people will also like...
get some advantage of it because it's already installed. They also have an advantage over me because my package needs to be installed. It's already there. And my, for instance, when you open some lid, you already have this beautiful summary from DealScope. When you open some lid with that...
Scott Covert (:Sure.
Pavel Konan (:that summary from Salesforce every time you need to click generate summary, every time you need to wait for something. And right now it works only like on the first level of information. It only summarize you some data from the record, from the lead for instance. But what can you summarize from the lead? Like do you need the summary of address or name? What? And yeah, it just shows you that you had like 15 activities with this lead.
Scott Covert (:Mm-hmm.
Pavel Konan (:When DealScope, it goes very deep. It analyzes all activities to provide you with real proofs that this signal is based on that call to that lead or that LinkedIn message or that meeting that you conducted. So it's much more deep and much more helpful, I hope.
Scott Covert (:You bring up a very good point that no matter how big or small your business is, focus is extremely important. Being a one-man operation currently, at least with DealScope, you clearly have a lot more focus on this problem space than Salesforce possibly can because they need to be working on so many other things such as building out.
Pavel Konan (:Yeah.
Of course. Yeah. Yeah, yeah, yeah.
Scott Covert (:the agent force engine and all the other different clouds that they have working on, right? So
that makes a lot of sense that they might have something that kind of checks a box, but it doesn't necessarily mean a founder out there should throw in the towel because you can continue to improve. These integrations you're working on sounds very cool. mean,
Pavel Konan (:But.
Scott Covert (:I imagine you can summarize data that's in Salesforce. You can also enter into like a data enrichment space probably, right? Where you're getting out some info that's not necessarily in Salesforce just yet. ⁓ You already mentioned kind of doing that with LinkedIn, perhaps even maybe you have someone's first name and last name in their email, but maybe you don't know.
Pavel Konan (:Yeah. Yeah. Yeah.
Scott Covert (:you know, their prior company or their history and that could be useful to know that they worked at an organization that already had DealScope, right? So that's the kind of stuff that could help for you selling DealScope to that new company.
Pavel Konan (:Yeah. Yeah.
And also what I wanted to add. So for the first time I have heard about what Salesforce launched, I truly had an intention to just close my laptop and went for vacation because I thought it's like the end. But after that, I like
Scott Covert (:Yeah.
Pavel Konan (:I think through these and I really appreciate what Salesforce did because they're great company and they work in their ecosystem. I'm not saying that they like create some bad products. They create great products and many people use them. And what they did, they created really like good proof of what I'm doing because sometimes you can like work on these products which nobody wants at the end. So and
What Salesforce did, they provided me with some motivation. If they created this, this means that like people were so eager to get it, so they had to launch it in some way. That's why I'm very like happy about this. And it also will help, will help to onboard people because they will see that, okay, now Salesforce has this summarization panel. It's not maybe like ideal.
Scott Covert (:Right.
Pavel Konan (:So maybe we can have some better solution. They are now more familiar with this because many people, can assume they are afraid of modern stuff like AI. They are still on our components, maybe with some legacy companies. So that's good. Yeah.
Scott Covert (:Sure. Yeah, these things hang around for so there's definitely
a lot of aura out there for sure. Yeah, you make up a good point. So I know that a lot of I've heard advice before that a lot of founders in the early days of having an idea will go do basically just do a Google search. These days, maybe chat with AI, but.
and see what all is out there. And if they see an existing company already working on their idea, they say, ⁓ well, then I guess that's that. When in reality, it's a gift to your point about what Salesforce has done because it's just proven it's validated that the market is there. It's proven that there are folks out there that want it. Because that is the worst case scenario is you toil away in the lab. ⁓
Pavel Konan (:Mm hmm.
Yes, yes.
Scott Covert (:forever ⁓ on an idea that at the end you build a product that nobody even wants. ⁓
Pavel Konan (:Yeah, or timing can be bad.
You know, it's always like product is wrong or timing is wrong because it can be like good product in the wrong time. So now everything like crossed together. It's good time with validated idea. So I have very good feelings about future of the deal scope.
Scott Covert (:Mm-hmm.
Nice. So I was looking into into DealScope before we chatted and I noticed that you run a freemium model. So my understanding is you get a thousand free summaries before then you need a paid plan.
Pavel Konan (:Yeah.
Yes.
Scott Covert (:And I'm curious if you could share a little bit about how that works. So are you running, ⁓ are you handling all the integration with AI models in your own infrastructure? Or are you having folks enter in their own API keys for OpenAI or whatever their favorite flavor model is?
Pavel Konan (:Mm-hmm.
Right now I decided to make it very simple to not complicate it with entering their own key, so they don't need to think about anything, just drag this component and it will work. If later on someone will ask me that we cannot live without our own models, I can do something about this. So right now it works with my model and one huge and important step that I did.
I absolutely, like maybe 95 % replicated the Salesforce trust layer to make it better looking from security perspective. So I'm pulling all personal data, all emails, phones. So all this data, it stays within Salesforce. What I'm sending to my ⁓ engine is only this metadata that we need to...
Scott Covert (:Mmm.
Pavel Konan (:process to create good summary and then it returns to Salesforce and I inject this personal information back. So it never leaves Salesforce. I spent some time trying to understand how Salesforce do this and I did the same within DealScope. So it was...
Scott Covert (:That is something I was
going to ask you about that too. I did notice that you built your own trust layer to remove ⁓ PII. So very smart.
Pavel Konan (:Yes.
m them, so, and you have like:With DealScope you generate it once and next time it will be generated automatically if you change something within the lead or it will stay without need to be regenerated. So this one thousand should be enough in small company for few months at least. Maybe for someone it will work for one year.
Scott Covert (:⁓
Yes, I mean, it sounds like you're providing a lot of value upfront on day one, which I think is very helpful for making a product long term. imagine at the moment you have a decent number of folks on the free tier and to your point, it might take some time, but I'm sure once the day comes where their summaries are going to stop, they're going to come knocking door asking if they, if you will take their money.
Pavel Konan (:Yes.
Yes.
Yeah, absolutely. like,
I don't want, I like this idea. I I don't want like to push users to create plans. Like, you know, sometimes you have like seven days trials, 14 days trials. need to have the trial as long as people is like your client will understand the value. Absolutely. And we will not imagine his life without this product. So.
Scott Covert (:Mm.
Mm-hmm.
Pavel Konan (:That's why I decided to move in this way without time limits. You don't have any time limits. You have 1,000 summaries.
Scott Covert (:That's amazing. honestly, and that's not been a, know, obviously that since you're managing everything, you made the onboarding so easy. ⁓ You're covering the cost of those thousand summaries ⁓ from with your own ⁓ API usage of your different LLM models. So it's definitely very generous to hear you, but more generous than a lot of ISVs out there, I would say.
Pavel Konan (:I don't know why they are so eager to not share these credits. Because in Salesforce it's very expensive to pay for agent force credits. Of course, it's better than involving real persons, but still it's expensive compared to real costs.
Scott Covert (:Mm-hmm.
Pavel Konan (:of these credits for the company. So that's why I decided to not be very eager there and just share those credits to provide people with value. And after that, I hope that people will love this product and will pay this $49 for organization. That's not a lot.
Scott Covert (:Mm-hmm.
Yeah, your pricing is very appealing as well, I would say to a lot of organizations, because it's just by the org, right? It's not even user base, if I understand correctly.
Pavel Konan (:Yes, by the work, by the work,
by the work. And this is because I mostly am pointing to small and medium-sized companies. ⁓ I don't have hope to sell this to some enterprises because it's probably not possible from the technical or some, how to say, some perspective of...
Scott Covert (:Mm-hmm.
Pavel Konan (:them not willing to share data with third-party services. So I don't have this hope to sell it to some enterprises. This product is to help small and medium-sized businesses and make it well.
Scott Covert (:Yes, and well, you small medium sized businesses, but I'm curious also ⁓ given it's such a horizontal application that would work in pretty much any industry. ⁓ Have you seen a specific focus ⁓ from any one industry or how are you managing your like your outreach basically? Because sometimes it can be difficult when you work for everyone. It's hard to focus on.
Pavel Konan (:Yeah, you're absolutely right. You're absolutely right.
You need to focus right now. I don't have this focus. I'm trying to understand who will benefit the most. And I'm trying to, I don't know, because people, are also asking me for features right now. I am only covering accounts, leads and opportunities. Now people, they ask me to also cover.
Scott Covert (:You
Pavel Konan (:cases because they want to use it in their support. Right now I'm not sure. Maybe in two months I will work only with organizations who do mostly support. I don't know right now. It's too early to say.
Scott Covert (:Mmm.
Mm-hmm.
Yes, well, and that's interesting. It would definitely work in that case. That is also a different persona. Right now, I would say your users are more sales reps. I'm curious when folks reach out, though, are the buyers, ⁓ are they the reps themselves, or are you talking more with admins ⁓ that are investigating solutions to benefit the sales reps who ultimately will be your users?
Pavel Konan (:Yeah.
Yeah, mostly sales.
So before, maybe last week, I was trying to approach only admins. ⁓ Nowadays, this week, I'm trying to also work with ⁓ revenue officers who are responsible for revenue, because this DealScope tool, it for sure will help you to generate more revenue.
Scott Covert (:Mm-hmm.
Pavel Konan (:I put a lot of bet on those personas. She very new officers.
Scott Covert (:Mm-hmm.
That makes sense. Plus, CROs ⁓ often ⁓ control a P &L or have a budget that they're responsible for, right? ⁓
Pavel Konan (:Yeah, and this also what I discovered from
per year. sorry,: Scott Covert (:Mm-hmm. Gotcha. So that kind of drove kind of the ceiling for what you were looking at, because again, you're trying to keep the friction as low as possible for the onboarding. Makes sense. OK, well, so I'm curious now, like, what are you getting a lot of? ⁓
Pavel Konan (:Yes, yes, yes, yes.
Scott Covert (:request to build things out for like service side. I'm curious like where you see the next steps are. Gosh, it's amazing that you're only a month and a half in, but I think I need to get used to this with the AI world. People are going to be moving so much faster that maybe my guests will be earlier and earlier in their journey, but seem further and further along like you. But what do you think the next month and a half holds?
Pavel Konan (:Mm-hmm.
As it's on.
As I told, it was my advantage that I have technical background. So maybe for someone still with the these tools, it's still longer because AI can create a lot of mess for you if you will not control this. So the next thing I will try to not like expand the scope. will try to probably to just make what I have now working.
Scott Covert (:That's true.
Pavel Konan (:as best as possible to have very, very good summaries aiming to the point to make people really love this product.
Scott Covert (:That's great. Well, ⁓ we should probably start wrapping up soon. But before we do, I did want to ask you a question on the topic of balance. So I know that, you obviously you're working on DealScope through KonanX Solutions, but you're also CTO of Enginerasoft.
Pavel Konan (:Yeah.
Yeah.
Scott Covert (:And I'm curious ⁓ how you manage your time between all these different roles. mean, you're a one man shop running an entire business, but you're also have a CTO kind of day job.
Pavel Konan (:Hmm.
So of course you have like, you cannot have more than 24 hours per day, so you just decide where your priority is. So initially when I started it was like one hour for this call for deal scope. It was some researchers. Then I'm just pulling my hours from engineer software and put more and more and more to the deal score because I see here a huge perspective. Maybe at the end, ⁓ I will.
totally be concentrated on the ideal scope maybe even after one month.
Scott Covert (:Wow, very cool. Yeah, I just want to ask that because I know I'm sure that there are other listeners ⁓ and viewers out there that have a day job and they have dreams of maybe starting a Salesforce ISE, but they're not sure it's possible to balance both. But I think you're evidence to the contrary.
Pavel Konan (:Mm-hmm. Mm-hmm.
So the most important part is not to build the product, is to build the right product and to build the right product you need to speak with people. And to speak with people, you do not need to dedicate like eight hours per day. You can have like one conversation per week and it will help you to understand are you like moving to the right direction or not. Because if you like start creating your product,
over nights and nights and then you launch it and no one will show up, you'll be disappointed at least. So first it's better to speak with people and it will help you to balance your time. You will understand where to put your priorities.
Scott Covert (:Sure.
Yeah, that makes a lot of sense. I love that. Before we close, do you have any other final bits of advice or tips you'd share with someone else who's really early in the journey or perhaps even just in the idea phase?
Pavel Konan (:So if you're hesitating about like to start or not, ⁓ please reach out to me. I can discuss your idea. We can brainstorm it and I will help you to understand what you can do next. ⁓ I like to like support people in their advantages because I know like many persons, my friends, for instance, they like have this list with ideas.
with 10 or like eight ideas. And that's great that they showed this list. But next step is to pick something from this list and try to implement it. So if you can pick something from this list, please reach out to me and I will try to help you, at least with what I can.
Scott Covert (:Mm-hmm.
I love that you mentioned earlier in the conversation how much the community has been helpful to you. So it's nice of you paying that forward. So if somebody, well, good, I'm glad, I'm glad. If there's anyone listening that wants to take you up on that or perhaps just wants to learn more about DealScope, ⁓ what's the best way that they can reach out to you or learn more about the app?
Pavel Konan (:Yeah, that's why I appreciate your podcast. That's very...
Just visit dscopeai.com and ⁓ you can like send me an email from there. We have contact form there. So yeah, please go ahead and go to website and I'll be very happy if you after listening this podcast, we'll go to this website and launch the YouTube demo to just get to understand how it looks like and it will...
Like, he'll help me a lot.
Scott Covert (:Awesome. Well, I'll definitely link that site up in the show notes. Pavel, really appreciate you coming on today. Thank you so much for sharing all these words of wisdom. Best of luck to you in DealScope. Only a month and a half in, I'm really looking forward to seeing where you go from here. Cheers. Bye.
Pavel Konan (:Thank you, Scott. Very happy to be here.
Thank you so much.
Bye.