Andre van Kampen, Salesforce MVP and founder of ISV Forum, shares how years of watching AppExchange partners reinvent the wheel led him to build a community where ISVs learn from each other. From his start as an accidental Salesforce consultant in 2013 to organizing intimate roundtable meetups across London and Amsterdam, Andre discusses the real challenges facing AppExchange partners today — from difficulty reaching partner account managers to navigating the AgentExchange rebrand and new AI requirements. The conversation highlights how a simple meetup revealed that half the room didn't know AppExchange had a built-in lead generation tool, and how one developer got his first lead overnight after publishing his listing.
ISV Forum hosts small roundtable meetups of 10 to 20 people in London and Amsterdam focused on real talk between AppExchange partners
Many AppExchange partners are reinventing the wheel because there is no centralized place to share lessons learned from the listing and review process
The AppExchange has a built-in lead generation form that many partners do not know about — one developer got his first lead the night he published his listing
Salesforce onboarding teams appear overwhelmed and smaller partners often struggle to even identify their partner account manager
New AppExchange listings may now require an AI or Agentforce component though the exact requirements remain unclear
The Partner Blazer Slack group is a valuable but underutilized resource where AppExchange product leadership is directly accessible
So today I'm excited because I'm joined by Salesforce MVP and founder of the ISV Forum, Andre van Kampen. Welcome to Epsimile Line, Andre.
Andre van Kampen (:
Thank you for the invite.
Scott Covert (:
So this is funny because we are both currently in Chicago for the Dreaming in Data Conference, although we're just dialing in from our hotel rooms to do the talk. But I'm excited to have you on and share your story and your entry into the Salesforce ISV space. And specifically, we want to talk about the journey of founding ISV Forum. So maybe just to start, could you share a little bit how you got involved in Salesforce and what your journey's been like and what led you to founding the ISV Forum?
Andre van Kampen (:
Yeah, sure. ⁓ So I started my sales for journey as an accidental consultant in 2013. So it was like 13 years ago now. And ⁓ yeah, from from there, I've just mainly been doing consulting and like sales was implementation work. And in this whole journey, I worked for an ISV partner, well, an almost ISV partner for about for about three years. ⁓
And yeah, what we did there, we had this amazing ⁓ product, know, integrate the ERP system with Salesforce. And yeah, I wanted to put it on the AppExchange. That whole journey, because I was the main contact or the main driver for that whole project, they're going in touch with a lot of other AppExchange partners. ⁓ And it was interesting to see the journey, how, let's say, bumpy that was. ⁓
And then I realized, hey, ⁓ maybe we should come together and learn from each other because it felt like reinventing the wheel a hundred times. ⁓ And that's slowly how I started sort of unofficially ⁓ started creating a bit of a community around, well, a community for AppExchange partners in the Netherlands. well, let's say everything, one hour flying ⁓ from Amsterdam.
Scott Covert (:
Mmm.
Okay, so and what year was this when you were working at the SI partner and started entering the ISP space?
Andre van Kampen (:
Good question. That is probably about eight years ago. 2018. Yes. I remember because that's when also we were invited to come to Dreamforce and meet a lot of other AppExchange partners there who were at the same journey, sorry, the same stage of the journey to get on the AppExchange.
Scott Covert (:
Okay, okay.
very cool. So was this like an accelerator program that Salesforce put you in touch with, their incubator that Chuck Liddell talked about on a prior episode, or was this something different?
Andre van Kampen (:
No,
it was something different. more just, it ⁓ felt like there was a group from the AppExchange teams at Salesforce. They were guiding, let's say hand-holding us, like a group of probably 20 partners ⁓ for the whole week at Dreamforce. ⁓ Yeah, but there was nothing like an accelerator program.
Scott Covert (:
Wow, I'm sure that there are a lot of folks listening that would love to get ⁓ some hand holding from Salesforce. Is there ⁓ any particular way you went about getting connected with those Salesforce individuals? How did that come to be? How did those introductions ⁓ get?
Andre van Kampen (:
Well, we started with filling out the standard application form. Hey, we would like to become a partner. And our partner, cloud manager, she was amazing. And pretty much from the first meeting, she took the lead and organized it all. So I'm not sure if this is a standard thing. And also it was 2018, 2019. So I'm not sure if that's still around.
And if that's still a thing, but yeah, back then it was a nice, nice experience. But I also know that for a lot of new partners these days, like in the last, let's say two, three years, the experience is like the total opposite. ⁓ Especially if you are a smaller partner, smaller company, or maybe with a relatively small app.
Scott Covert (:
Hmm.
Andre van Kampen (:
Often there's a challenge that you don't even get to talk to your partner co-manager because you don't know who it is.
Scott Covert (:
I have heard some stories of difficulty with partner account managers, but I've also heard some great stories as well, specifically from those representing EMEA. It seemed to be a very strong group. So, okay, so it's 2018. You're getting plugged into the community. Was this the same year then that you kind of unofficially launched ISV Forum, or when did ISV Forum hit the scene?
Andre van Kampen (:
⁓ But that really only started probably two years ago. Because in the meantime, yeah, a lot of other things happened. ⁓ So I ⁓ was able ⁓ to assist someone setting up the ISV user group in London, in the UK. And they were very successful in doing that. ⁓ But then, of course, they...
Scott Covert (:
Okay.
Andre van Kampen (:
⁓ It was very successful, but then things changed and now the group has definitely changed. So that also made me think like, maybe someone else should not take over, support it and keep that community together because it was a very active community. And that's when the idea for ISV Forum also started. ⁓ So yeah, that's what we've been doing now. Regular meetups in London and in Amsterdam.
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
And it's really the small meetups. So between 10 and 20 people, round table discussions ⁓ instead of the large user groups that you might be used to, 50 people. So let's start about two years ago.
Scott Covert (:
very cool. Okay. And so you're always, are these meetings ever remote? Are they always in person in either London or the Netherlands?
Andre van Kampen (:
⁓ Yes and yes. So we try to have them ⁓ all in person because I think also the sessions, they're not recorded. ⁓ there's of course a lot of, well, often there's a lot of talk about things that should not leave the room. ⁓ I mean, I've heard some tips and tricks being mentioned and I'm like, yeah, no, let's not publish this because... ⁓
Scott Covert (:
Both.
Andre van Kampen (:
I'm glad that that worked for you, but let's not give this ⁓ advice to anyone else. ⁓ But now we are also looking into starting ⁓ regular virtual meetups. Because we're only small team of two, and we can't be traveling the entire world for in-person meetups.
Scott Covert (:
Sure,
makes sense. And who's your other partner in crime at ISV Forum?
Andre van Kampen (:
So we have Justyna Krajewska, she's also one of the co-organizers of the Amstem user group. So that's actually, I forgot that in the introduction. So yeah, besides being MVP, also organize YeurDreamin', which is a conference similar to where we are this week, Dreaming and Data, and Amstem user group, and of course now also ISG Forum. So there's a lot of organizing events and meetups.
Scott Covert (:
Yeah, it sounds like your calendar is pretty booked up doing community work. ⁓ It might be tough to actually then do the boots on the ground Salesforce work, but that's great. ⁓ and how often is your dream in? ⁓
Andre van Kampen (:
That's that's once a year. So the next one is will be in 10th of December in Belgium
Scott Covert (:
Okay, nice. Is it always in Belgium or do you move around the EU?
Andre van Kampen (:
Now we tend to move around. So the Benelux region, is the three countries, Belgium, Netherlands, Luxembourg. ⁓ Last few times there was an MSTEM, and so now we should go back to Belgium.
Scott Covert (:
Is there a specific track that is the Year of Dreaming conference specifically for ISVs or is it just anyone in the community or is there any focus?
Andre van Kampen (:
⁓ It is really for anyone in the community. As long as you know what Salesforce is and how to spell Salesforce, then you're welcome. ⁓ But ISV partners play a massive role in that because they're pretty much the ones usually funding it. ⁓ Yeah, so that's a short version. Yeah, so and because they are there and they have a booth and there's also some meetups around the conference. ⁓ So that also gives it a chance for them to.
Scott Covert (:
Sure.
Andre van Kampen (:
to meet.
Scott Covert (:
Sure, that makes sense. OK. And then the Amsterdam user group, does that skew more on the technical side or toward the ISV side at all, or is that also kind of an open group for anyone?
Andre van Kampen (:
It is an open group for anyone as long as you're willing to travel to Amsterdam because we do it in person only. It is a little bit more technical. Usually we have two presentations per meetup. ⁓ One a bit more technical, one a bit less technical. Definitely not developer stuff because we also have a very active developer group in Amsterdam. So for the real technical stuff, you should go there.
Scott Covert (:
Mm-hmm.
Gotcha. OK. Well, and so you mentioned this ISV user group out of London. ⁓ This is, I am not familiar with any other ISV user groups. ⁓ Is this more common in the EU region to have ISV? I'm used to seeing the admin track, the developer track. ⁓ Sometimes ⁓ I've seen some architect user groups. ⁓ But ISV user groups, I'm sure a lot of listeners would be interested to learn more about.
Andre van Kampen (:
That's one of the goals with ISV form to first find which other groups there are because most of them are not actually called ⁓ user group. I know there used to be one, I even forget the city, but somewhere in the US I think they were really focused on the GTM, the go-to-market stuff. And there is a very active Slack workspace. So kind of do the same. ⁓
Scott Covert (:
Hmm.
Mm-hmm.
Andre van Kampen (:
But that's more online. And I'm pretty sure in Sydney and Australia, there's also like a meetup, but actually organized by Salesforce, the AppExchange teams themselves. And the more I do this, the more I talk to other partners, the more I find that there's, let's say unofficial groups. So a group of 10, 15 partners who have known each other for a long time, they just, yeah, then it's usually like a WhatsApp group or a Slack group. And let's organize a meetup because...
Recently, for instance, there's been a lot of changes ⁓ in the AppExchange program. Some security ⁓ changes, some program changes. AppExchange became AgentExchange and so on. So now it's probably time for a lot of those unofficial groups to also come together. And what our goal is with ISV Form is ⁓ to help those partners as well. Like, don't want to take over, but if we can help get more people there or maybe even get some... ⁓
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
⁓ some speakers or panelists for discussion from the AppExchange teams themselves. ⁓ Yeah, and maybe get some funding from other sponsors and partners to make sure there's also some food or a nice venue. ⁓ So that's our goal, to also support those unofficial groups.
Scott Covert (:
Mm-hmm.
Yeah, that makes a lot of sense. There's definitely a lot of ⁓ group community learning that can be done, I think. And ⁓ I too would like to see more more masterminds pop up for ISVs because I think you put it really well earlier that a lot of people are reinventing the wheel, right? ⁓ And not even just that, I think there's a great opportunity for collaboration between a lot of different ISVs that have complementary products and really should probably be ⁓ trying to bundle and win together.
and close deals jointly if they have products that play nicely together in the same Salesforce instance. ⁓ Yeah, and ⁓ you mentioned that there is a group that focuses on go-to-market in the States. I think perhaps you're referring to ⁓ Mike Davis' Slack group. ⁓
Andre van Kampen (:
think so,
Scott Covert (:
Okay, yeah, because I have seen Mike, he also has an ISV-focused podcast that's really cool, I think it's called How We Got There, and he shares a lot of great ISV stories, so I'll try to link to that in the show notes, because I think listeners might get a lot of value out of listening to that as well. Yeah, maybe down the line we can have Mike join Appsembly Line. Okay, so...
Andre van Kampen (:
Mm-hmm.
Scott Covert (:
So ISC Forum now, how many members has it grown to ⁓ since its founding?
Andre van Kampen (:
Probably at the moment around 50 members like five zero ⁓
Scott Covert (:
Okay. And
is it a paid program to join or is it free or how does it work if you're an ICE feed that is interested?
Andre van Kampen (:
⁓ For now
free to join. ⁓ But we're always looking for sponsors to ⁓ help run the online and also the in-person meetups. ⁓ But we just want to keep it free for everyone to attend.
Scott Covert (:
And so what has been from the meetups that you've been doing, what has been the greatest thing to see so far? Could you share any stories about group learning and the positive outcome from the group?
Andre van Kampen (:
I think there's two things. ⁓ So, of along in the area of ⁓ reinventing the wheel every time. ⁓ The last few meetups in London we've done, for instance last time it was Gear Set, we invited them to do a fireside chat and it was about their journey to the AppExchange. Now they have a very unusual journey.
because they already had the app and then after a while, really after a few years, ⁓ they joined AppExchange. But then there's other stories, ⁓ like completely different angles, but in the end, everyone ends up on AppExchange. And sharing those stories with all the also sort of, you know, behind the scenes stuff that you don't usually share publicly, ⁓ that really helps other people that are in the same journey for... ⁓
Scott Covert (:
Yes.
Andre van Kampen (:
maybe the first app, also sometimes these are companies that already have multiple apps on the app exchange, but because the program and the process has changed, now with the new app, feel like they're doing it for the first time. So learning from each other, that's always good to see the recognition and the surprise faces.
Scott Covert (:
Mm-hmm.
Very cool. Yeah, I can feel that same pain. I've been through the AppExchange security review process a number of times, and every single time it's been slightly different than the time before. sometimes just being a veteran isn't enough ⁓ to know your way around the current process. So it's great that you guys are all learning from each other. ⁓ What would you say is one of the biggest challenges that groups or that ISVs are sharing at your group meetings?
Andre van Kampen (:
Yes, think that the main thing is the especially for for when you're just starting out the contact with Salesforce because Salesforce the AppExchange teams, let's say the onboarding teams, they seem just overwhelmed with the volume of ⁓ partners and apps they want to join. ⁓ I think that's the main thing. So another reason why it probably helps. ⁓
for communities like ISV Forum to come together and find a lot of things ⁓ together. So we don't have to ask Salesforce for ⁓ a lot of questions. So they have more time to actually do the onboarding.
Scott Covert (:
Sure, it makes sense. Has there been any meeting where you had something shared that was kind of like a light bulb moment for you or like some great tip that ⁓ you could share with our listeners that came out of an ISV Forum group meeting?
Andre van Kampen (:
I have to think about that one.
because Like some of the useful tips I probably shouldn't share here.
Scott Covert (:
Yes, know
some of them I know are maybe not to be shared publicly but ⁓ maybe it's just great sometimes to commiserate with others that are going through the same kind of sales challenges and lead gen issues right and ⁓
Andre van Kampen (:
you just mentioned Legion. ⁓ This is actually in the last meetup. ⁓ One of the partners was also talking about their journey towards the AppExchange. And they said, yeah, we published the listing and ⁓ this is also pretty much, let's say, developer architect who used Build as App, the journey himself. He said, okay, finally.
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
App is done, App Exchange listing is done. So I published it, saved it. It was really late in evening. Saved it, done, went to bed. He said, by the time I woke up, I've got my first lead. And then there was a question from the group, like, okay, but hey, where did this lead come in? Like, which tool, or did they email you, and how did they find you? And there was a bit of confusion. He's like, I just delete generation form, like on the App Exchange.
Scott Covert (:
Nice.
Andre van Kampen (:
half the room didn't even know that existed. ⁓ And that's part of that whole onboarding ⁓ process. It is there, but you really have to look for it or find it in some checklist document that's not published all that well. It's not easy to find. So just something simple like there is a lead generation form and process and tool in the AppExchange where you have a look at, you know, manager listing. Not everyone seems to know that.
Scott Covert (:
Mm-hmm.
Right.
wow, well that's great for the folks that learned that. ⁓ I'm hoping that they went to bed and got some leads as well. But I think it's also an amazing story that the very first day he listed, people started finding him. ⁓ I'm not sure, how recently had he signed up to the AppExchange?
Andre van Kampen (:
This is only a few months ago, it was probably January, February 2026.
Scott Covert (:
Okay. I asked because I know that they've been making ⁓ some big changes ⁓ behind the scenes. Obviously the rename, the rebrand from AppExchange to AgentExchange, but it's more than just a rebrand. I know they changed search, for instance, a lot behind the scenes. So I'm wondering if this was before or after that change, and if maybe this developer benefited from the new ⁓ search algorithm so that his tool could be found ⁓ quickly by these leads.
Andre van Kampen (:
⁓
I think there is yes and yes, so the it actually publishes before the the changes with with search I think there's there's been two massive changes one I think a weeks ago ⁓ But the same ⁓ Oracle developer but This the same entrepreneur. We actually contacted me a few days ago and said ⁓ I have that many customers now. I'm gonna need some some help. We need to grow the grow the team
Scott Covert (:
Thanks.
Mm-hmm.
Andre van Kampen (:
So was also good to hear that even with the change to the new search functionality and the agent exchange, seems to get ⁓ a lot of leads in, ⁓ which are almost all of them are converting as well. So that's really good to see because I have heard a lot of not so positive sounds about the new search functionality.
Scott Covert (:
Mm-hmm.
Wow.
I've heard, well, it's interesting too because ⁓ I've heard these days some ISVs are focusing on other channels for lead gen and not so much on the AppExchange. So it's good to hear that it's a really ⁓ great channel still for some ISVs. ⁓ I'm curious, is this solution ⁓ leverage AI or agent force?
Andre van Kampen (:
⁓ I don't think agent force but definitely AI Yeah, there's an AI component to it. It's it's a business card scanning ⁓
Scott Covert (:
Okay, okay, because I...
nice. OK. Makes sense. Yeah, because I'm sure a lot of folks are ⁓ searching for AI ⁓ and AI-related apps on the App Exchange. So I could see how ⁓ a new app would do well if it had an AI play.
Andre van Kampen (:
Yeah, and I think
even these days, also with the change in the program and rebranding to agent exchange, I think for new apps, they need to have some type of AI component in there.
Scott Covert (:
Yes, okay, this would be maybe a great lesson learned from the folks in your ISV forum. I too have heard rumors that you must have an agent force ⁓ component now to your managed package if you're a net new partner with brand new listing on the AppExchange. Is this ⁓ something you can corroborate from Salesforce officially or is this just something you've also heard from other ISV partners?
Andre van Kampen (:
It's mainly from what I've heard from other ISV partners. ⁓ It is on my to-do list to double check it because I'm like, what are the actual facts and the nuances? Is any AI functionality fine or does it need to be agent force? And is an action fine or, know, just all the different nuances. ⁓ Because I'm also working on my own app in the background. ⁓ Can't say too much about it yet, but initially...
Scott Covert (:
Okay.
Okay, stealth
mode.
Andre van Kampen (:
It was definitely not the plan to have anything AI related in there for now because it just does not make sense. But I'm well, I might have to because if Salesforce says it's needed, then yeah, I got to go back to the drawing board.
Scott Covert (:
You
Yeah.
Very cool. is AI an agent for us? I'm guessing a hot topic in ISV form. A lot of folks chatting about how they can revamp their solution. I mean, this is one instance where I would say some of the rookies have an advantage over the veterans because the veterans that have been on the AppExchange for a decade plus are maybe having to look at revamping their entire solution ⁓ as opposed to the rookies that are from day one knowing, I need to build
an agent force component to this.
Andre van Kampen (:
Yeah, yeah, definitely. I think that there's maybe a group of epic change, let's say vendors or companies that are kind of stuck or caught sort of in the middle because there's, know, some of the veterans, they often have ⁓ large development teams and have probably already have something like AI related on the roadmap anyway, and they just have the resources to do it. But if you're a small team or maybe even just one ⁓ man show.
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
how you're going to do this. ⁓ Yeah, so I can see how there's this three separate groups and hopefully like with ⁓ ISV4 or anyone helping AppExchange partners also like, you know, yourself with the podcast and we can all help each other trying to try to figure out what are the actual facts and requirements from Salesforce.
Scott Covert (:
Sure, yeah. Do you have any, ⁓ is it all ISVs or do you have groups joining that are representing like PDOs or SIs that want to collaborate with ISVs or PDOs that want to support them in their development? those folks represented in the group or right now is it really more like a mastermind just for the ISV founders and core team?
Andre van Kampen (:
Yes, well I tried to well that was the initial initial goal like really mastermind only for for for app exchange partners ⁓ But every time we would have probably 25 30 percent of si partners and PDO partners as well ⁓ Not often that the yeah often they're not the large si partners, so it will be Like you know teams up to like five five people
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
⁓ And they are there well we we have an idea or we know a lot of appreciation partners they ask us questions or the customer asks questions so they're sort of ⁓ in between and That we don't want to become an ISV partner ourselves, but we want to know what's happening because people are asking us as well ⁓ And sometimes I mean I've attended before I was more involved
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
I also attended the ISV user group in London a few times just because I wanted to know ⁓ about the new apps because every time, for instance, I go to a world tour or a dream conference, there's always a vendor or an app that I haven't heard about, which could be very handy for my customers when I'm creating a solution design. So it's just sort of, let's say, window shopping and keeping all these... ⁓
Scott Covert (:
Sure.
Andre van Kampen (:
all these different solutions in my tool kit.
Scott Covert (:
Very cool. All right, so I wanted to ask too, there are a lot of changes that came last Monday related to security ⁓ for ISVs, specifically anyone that had ⁓ an off-platform solution that needed to integrate with Salesforce. Was this something that came up at recent meetings? Because I know that this caught a lot ⁓ of ISVs off guard and had folks on their back foot.
Andre van Kampen (:
Yeah, yeah, definitely. There's a bit of a panic, panic mode in the group.
Scott Covert (:
Okay, that
was happening on this side of the pond as well, so good to hear it wasn't just over here.
Andre van Kampen (:
Yeah, and I think
that the panic was more because of the tight timelines. It's more like, yes, we agree that this needs to be done, and yes, we're going to do this, but it's just difficult to add it into our current timelines and deliverables and roadmaps and update planning.
Scott Covert (:
Mm-hmm. Mm-hmm.
Mm-hmm. You know, you mentioned earlier how...
There are some of the benefits of ISV form is folks sharing learning. ⁓ And you mentioned some individuals didn't even know about the lead gen capture from AppExchange until that one solopreneur had mentioned it. ⁓ I do recall finding the partner Blazer Slack group very useful. They had a specific channel for these changes. And that just made me think there's probably a lot of listeners ⁓ and perhaps members of ISV form that aren't aware of that Slack group.
That is ⁓ another good resource that Salesforce has set up that partner Blazor Slack Group for ISVs to join and communicate.
Andre van Kampen (:
Yeah, definitely. I also joined that a few months ago and ⁓ it's very useful, the stuff they share there. ⁓ And it's very recently, I forget his name, ⁓ but he's the, I think, of the new agent exchange, sorry, product owner, manager of the new agent exchange, I think that's the title, ⁓ who's also in the partner blazer Slack workspace.
Scott Covert (:
Mm-hmm.
Andre van Kampen (:
And I think that's ⁓ just a unique opportunity ⁓ for any AppExchange partner to get in contact with them. ⁓ He might not have all the answers, but he knows the people who can give you the right answers. I think, yeah, definitely joining that Slack workspace is worth it. ⁓ And a few times when I find stuff ⁓ there, announcements or tips and tricks, I usually then share the link to that post in ⁓ the WhatsApp group that we have with ISG Forum.
Scott Covert (:
Sure.
Andre van Kampen (:
⁓ Yeah, so that's usually where we ask each other questions, talk about the meetups and the logistics, but also this type of, yeah, just knowledge sharing.
Scott Covert (:
Great.
That's, so my follow-up question was going to be if there's ⁓ a space that folks could join ⁓ digitally to communicate with ISV form. Sounds like WhatsApp group is the way ⁓ to go about doing that.
Andre van Kampen (:
Yeah,
we do have a WhatsApp group, but I know there's only a small part of the world that actually uses WhatsApp very actively. So we also have a LinkedIn group. Yeah.
Scott Covert (:
Oh great, okay.
Honestly, well I don't know, I might push back on that. I feel like WhatsApp is extremely popular except in the US. I don't know why it didn't quite take off as well here, but I'm a fan. But yeah, think that's great to have the WhatsApp group, but LinkedIn is probably also a good spot to be. No Slack though, huh? No Slack workspace. Yeah.
Andre van Kampen (:
It
yeah, I mean we wanted to do one of the slack but I think that that's more and more of a funding thing Yeah, because to do that we need a proper sponsor to cover the expenses because it's really not cheap especially if you know if you a hundred members Or Maybe we have to talk to Salesforce and see if we can get to a deal there
Scott Covert (:
Gotcha.
Mm-hmm.
I definitely know some groups that are getting, ⁓ because they're giving back to the community of Salesforce, are able to get either reduced pricing or maybe even ⁓ extended free tier, let's call it, of Slack. So that might be something worth looking into.
Andre van Kampen (:
yeah.
Yeah, thanks. I'll definitely do that. And that's also for everyone who's not tired of having ⁓ over 15 Slack workspaces.
Scott Covert (:
Yes, is the yeah slack workspace fatigue is definitely a thing ⁓ Okay, so where do you see ISB forum going in the next next few years? What would you like to grow it to?
Andre van Kampen (:
You
⁓ Well, if all goes well, it's just going to be a... We're going to have a lot of regular meetups in all different cities all over the world. And of course also grow the online community. let's say just more of the same, but just bigger. ⁓ And one of the, let's say, spin-off projects we have is called Comparenate. ⁓ And that's where we... ⁓
Scott Covert (:
Okay.
Andre van Kampen (:
pretty much build a, what's it called, a referral platform ⁓ to drive traffic towards the app exchange and the listings. And we do that, for instance, by ⁓ recording unboxing videos with partners. So a call like this, where, for instance, you then tell me about the origin story ⁓ of your app, like the type of information you usually don't put in your own marketing messaging and videos.
So we, who are the people behind it? What's the, like, pretty much what's the journey towards the Epic change? And with that, we then, we can then promote it. Because a lot of the smaller partners also don't have the budgets or the resources to do, let's say, good marketing videos. So we help them with that. And then post it on one, well, create a online repository called Comparenate. The brand name is not out there yet. We've only claimed the domain.
Scott Covert (:
Okay.
Andre van Kampen (:
So yeah, watch this space for that. But that's, let's say, one of the two goals for ISV4.
Scott Covert (:
I love that idea. Can you share the URL just so folks can go check it out?
Andre van Kampen (:
Yeah, sure. ⁓
Yeah, but it is comparing it. So like the word compare and an N a t e dot com.
Scott Covert (:
Okay, all right, great. Well, I'll put that in the show notes as well. ⁓ I'd like to keep chatting, but I do feel like we should probably wrap up so we can actually attend the conference that we're at. Andre, I want to thank you so much for joining at Assembly Line. For anyone that wants to get in contact with you or learn more about ISV Forum or perhaps join, where can they go to do that?
Andre van Kampen (:
Yes.
⁓ Yeah, you probably yeah, so the website ⁓ is v-forum.com There you see the the link to subscribe to the to the newsletter to join the whatsapp group or to reach out to me directly
Scott Covert (:
Very cool. Okay. Well, thank you so much. Best of luck to you and the team and continue to grow ISV Forum. Looking forward to watching you all's continued success in the future.
Andre van Kampen (:
All right, thank you so much. This is amazing. Thank you.
