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#456 Confidence is Overrated with Susana Serrano Davey
Episode 45620th December 2024 • The Next 100 Days Podcast • Kevin Appleby & Graham Arrowsmith
00:00:00 00:44:04

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Confidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.

Summary of Podcast

Introductions and book announcement

  • Graham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.
  • Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.

Defining confidence and imposter syndrome

  • Susana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.
  • She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.

Challenging beliefs and finding courage

  • The example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.
  • The importance of being open to new possibilities beyond one's career and preconceptions.

Enjoying the journey and finding inner peace 

  • Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.
  • Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.

Reflecting on the podcast journey

  • In the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.
  • They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYESa Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby



Kevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

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#89 GDPR Update with Rosemary Smith
00:56:12
100 days to using video in your business with Mark Orr
01:01:31
How to secure high ticket clients with Des Vadgama
01:08:36
#86 Becoming a Non Executive Director with Anne Watson
00:56:59
#85 Transform your customer billing in the next 100 days
00:33:33
#84 Social Enterprise with Karol Thornton
00:51:11
#83 Agile Marketing with Shane Redding
00:53:11
#82 Improving Your LinkedIn Profile With Hannah Martin
00:46:46
#81 CAMPR With Jonathan Slobom
00:39:47
#80 Your finance problems Divided by Five
00:24:16
#79 Save lighting costs with David Emslie
01:00:52
#78 Venture Capital with Iain Nairn
01:00:16
#77 Releasing trapped value with Thomas McGrath
01:04:02
#76 Caresourcer with Andrew McGinley
00:56:25
#75 Our 5 top lessons learned from the next 100 days
00:58:59
100 days to cloud accounting with Meryl Johnston
00:55:22
#73 Net Promoter Score with Dominic Monkhouse
00:52:56
#72 Float – Cash forecasting made easy with Colin Hewitt
00:51:54
#71 Direct Marketing with Brian Kurtz
01:01:38
#70 Facebook Advertising for Small Business with Phil Duggan
00:57:56
#69 Conversion Optimisation with Talia Wolf
00:48:17
#68 Contact Enhance with Duncan Gledhill
00:57:53
#67 Getting Ready for Making Tax Digital
00:44:13
#66 Selling on Amazon with Adam Hudson
00:54:39
#65 Renewable Energy with Carl Benfield
00:49:38
#64 The transformational consumer with Tara-Nicholle Nelson
00:50:20
#63 Improve your budgeting and cost control
00:47:20
#62 90 days to profits with Steve Shoulder
00:51:48
#61 Jonathan Slobom explains the INSPIRE marketing strategy methodology.
00:54:30
#60 Local Search and eSales Hub with Mark Taylor
00:54:21
True Gravity and Networking with BD Dalton 11
00:56:24
#58 Sales Strategy Insights with Jonathan Ratcliff
00:55:20
#57 8 factors that impact the market value of your business
00:44:54
#56 Cold Calling 2.0 and B2B Lead Generation with Stefan Boyle
00:48:24
#55 The 5 Biggest Business Health Check Issues Faced by Small Businesses
00:38:27
#54 How to Recruit a Key Employee with Tony Talbot
00:49:25
#53 Personal Resilience with Russell Thackeray
00:55:01
#52 Our 2017 Goals and Objectives
00:53:04
#51 Craig Hanna and the Global Marketing Alliance
00:44:31
#50 Sell More in a Day than you sell in a Year with Dave Dee
01:07:14
5 Steps to Convert Leads into Customers with Mike Stodola
01:02:28
#48 Authentic Best Self with Jason Van Orden
00:46:01
#47 Relax! It’s Only Social Media with Luan Wise
00:50:46
#46 Law Firm Marketing with Chris Allen
00:46:57
#45 Customer Retention and Maximising Referrals with Shaun Buck
00:55:56
#44 Jonathan Burston – B2B Marketing & Interviewing Expert
00:43:23
#43 Reviewing Our Progress
00:46:43
#42 Marketing Funnels with Oliver Billson
00:52:49
#41 The 3 P’s of Communication with Sandra Folk
00:42:44
#40 Direct Response Social Media with Kim Walsh-Phillips
00:55:18
#39 Create a Webinar in the Next 100 Days
00:58:15
#38 Business Tools We Use In Our Businesses
00:56:38
#37 The Last 100 Days of 2016
00:47:42
#36 B2B Marketing and Analytics with Iain Lovatt
01:04:57
#35 6 Steps To A More Confident You with Tracey Tait
00:52:23
#34 SWOT and PESTLE to Kick Start your Strategy
00:46:56
#33 The Slight Edge – How to Take Consistent Action
00:40:25
#32 Hannah Martin – The First Lady of Copy
00:59:24
#31 The Importance of Focus
00:45:31
#30 Do Great Products Sell Themselves? – Bill Stringer
00:45:34
#29 General Data Protection Regulation (GDPR) with Rosemary Smith
00:50:19
#28 Business Health Check – 8 Aspects of a Healthy Business
00:42:56
#27 How to Identify Your Ideal Customer
00:39:08
#26 How to Get Your Business into the Media
00:36:54
#25 Out of Europe 10 Post Brexit Business Tips
00:28:49
#24 How ADHD Links to Entrepreneurship and Business Systems.
00:49:21
#23 Digital Direct Mail With Tony Kemp
00:35:13
#22 Relationships Networking and Winning Work
00:37:37
#21 How to Use Twitter to Generate New Business
00:46:27
#20 Jonny Ross – Yorkshire’s Digital Marketing Guru
00:56:34
#19 John Kenney – From Disney to Dueling Pianos
00:50:02
#18 The Magic 7 Hours with Dan Harrison
00:50:15
#17 Ash Taylor The Implementation Coach
00:52:47
#16 5 Secrets of 100 Day Planning
00:41:46
#15 Accountability for your 100 day goals
00:45:33
#14 Social Media and The 100 Day Launch with Amanda Brown
00:47:55
#13 100 days to a healthier life with Aidan Lee
00:49:17
#12 Reviewing The Last 100 Days
00:42:45
#11 Managing Cashflow with Hayley Chiba
00:43:43
#10 Mastering Public Relations with Peter Osborne
00:41:24
#09 Your Business Through Your Customer’s Eyes with Ian Hughes
01:02:23
#08 Sam Ashdown The Bossy Northerner
01:04:53
#07 Sophie Jewry The Queen of Brand
01:05:33
#06 Marketing Strategy with Julian Rawel
00:50:52
#05 An Interview with The Time Doctor – Mike Gardner
00:50:50
#04 Optimising your business for Google
00:50:53
#03 Powerful Presentations with Ernie Boxall
00:47:11
#02 Strengthsfinder, improve the value you add in the next 100 days
00:49:39
#01 Introducing the next 100 days podcast
00:40:14