Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minute, simple ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company’s emotional archetype and then identify the advertising strategies, tactics, formulas - even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come.
Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol and its testing platform, he has written over 2,000 pages of ADMANITY® curriculum and training materials as well as being the author of the book Sheep Don’t Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.
Finding out more about Geoff Nicholson and Success IQ
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