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did you know that branding can have a
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huge impact on whether your business is
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successful or not let me tell you this
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it has nothing to do with a logo most
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people think of a brand as a logo you or
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colors or fonts or something like that
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but the reason it can influence your
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business is actually from something you
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cannot see which is perception branding
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actually means perception and what
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perception means is how do customers
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clients Pat
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students view your brand so when you
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think about a big company that you love
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let's say you love Target you have a
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relationship and a perspective of what
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Target looks like you're like oh I love
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to go to Target because Target tells me
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what I need to buy like a lot of people
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say that when they're thinking about
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Target or if you love Whole Foods you're
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like I just go into Whole Foods and I
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feel healthier from just the minute I
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walk in the door it's so wholesome it's
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so fresh I feel like I'm doing the best
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thing for the most important part of me
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and my family which is our health so
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Brands set the stage for how people are
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going to perceive you so if you're going
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to for example here's a tangental
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example to make it make sense for you
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and your business if you're are going to
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dine at a Michelin rated restaurant in
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New York City the best of the best
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you're going to have a perception of
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what that experience is going to be like
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before you even walk in the door door
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based on previous experiences you've had
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from other fine dining or potentially if
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you have been to a Michelin star rated
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restaurant before so you're going to get
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a sense that this is probably going to
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be a really long evening um you may skip
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lunch before so you can really enjoy it
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and most likely you're going to get the
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sense that you should dress formally
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because you're going to want to take
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pictures and you're going to want to
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respect the cuisine for the level of
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artist history and world class effort
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that was put into place to create that
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dining experience for you you know it's
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going to be a moment you're going to
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remember it's so interesting you're
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going to dress up for the food that
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you're going to consume in contrast if
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you're an Austin and you guys are going
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to go to the food truck place and you're
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going to just hang out and there's going
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to be some live music you're going to
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dress also accordingly for the food food
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truck which is a lot more casually maybe
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you're wearing cut off jeans or you're
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wearing a set of shorts maybe you've got
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on slippers t-shirt of your favorite
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band and you're going to kind of take on
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that Austin is weird sort of vibe and
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you're also going to love your food
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experience and you may still choose to
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skip lunch but it's a very different
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anticipation that you're going to like
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Gorge your face with like double fried
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Oreos and you're going to enjoy like
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trailer trash tacos and all kinds of
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things you know Korean tacos and things
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like like that there's going to be
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interesting Whimsical takes on food you
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might assume something's going to be
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fried you know you're going to have a
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fun time maybe there's going to be beer
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involved so your perception of where
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you're going to go and what the setting
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is is telling your brain information on
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what you can anticipate about that brand
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so when we think about things tangibly
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like that it makes sense with your
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business on is brand going to affect
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your business in to make it more
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successful or is brand actually taking
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away from your business I'll tell you
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this if you are an online business and
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you're just digital only I'm going to
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get to the brick-and mortar spot in just
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one second so hold on we also serve
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small brick and mortars who are
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service-based businesses as well but I'm
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going to talk about digital businesses
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first if you're a digital business and
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you identify as a coach a consultant a
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service provider an agency or some type
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of expert-led business in which you are
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have only an online digital footprint so
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you have no actual storefront you don't
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rent any actual space but you live out
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in The Ether so if this is the case
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you're going to either have paid traffic
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or you're going to have organic traffic
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from your personal brand so you're going
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to have your social media is likely
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going to be on and popping or you've got
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your funnel set into place or you use
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email marketing um you use Facebook or
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Google or YouTube ads you know and
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obviously Google owns YouTube but you're
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going to use some type of paid
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advertising or organic marketing off of
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social media and emailing your list or
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best case scenario a hybrid between
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those two things why does this matter if
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you're a digital only business you
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underestimate what it's actually going
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to impact in the perception of the
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people who are viewing your content
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looking at your emails opting into your
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funnels so those people also have a
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perception of what your brand feels like
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that's why social media content is so so
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so important if you have an online brand
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it's so important like you're meeting me
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right now beel Patel by the way I am a
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happy wife I've got two young kids
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they're six and eight years old and I
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have a very active life my husband is an
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entrepreneur and we both have another
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business together so we have three
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businesses in this household and we're
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doing different things so we're CEOs of
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separate things and we run our kids and
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right now at the time of this filming
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it's summertime and I'm a busy mom
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dropping my kids off what does this say
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this tells you a bit about my personal
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story and my value system what is the
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setup of what my life looks like so when
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I'm telling you and teaching about how
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can you take your personal brand and get
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it to hybrid in with your business brand
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I'm saying that as a busy mom wife and
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CEO that you can do both and you can
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utilize your time to create the
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recognition visibility and Authority
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that you need in the space so when
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you've got all three of those things
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recognition visibility and Authority
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then you're building a brand actually
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around what you do for a living what do
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you do to help other people so in the
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online space it's all about value
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generation and people are really into
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the idea of I want to give value I want
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to give value I want to teach people the
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thing I know how to do that's amazing
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and you should be doing that on a daily
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basis here's the kicker though here's
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where I don't agree with Gary ve here's
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where I don't agree with some of the
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other people who tell you to put
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yourself out there
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constantly listen this is coming from a
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busy mom you don't have time to do all
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of that and even if you posted 10 times
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a day how are you ever going to be able
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to respond to any of those comments then
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you get actually nixed by you get nixed
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by the algorithms because they want you
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to show up and comment back on people
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what this means is that how can you
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create content that's building your
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brand further to tie it back to how do
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people perceive you so when you're in
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the online SP and your and space and
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you're selling information or selling
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service it's still just as important if
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not more important for you to set that
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tone like you're a Michelin star rated
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restaurant like the one in New York or
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you're the food truck in Austin and
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create that sense a visual perception of
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what does your brand feel like what can
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they expect to experience what are the
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feelings that they're going to get by
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interacting with your brand how do you
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show customer service or client
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experience and what is their expectation
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around their interaction with you this
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is going to be the thing that creates
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more trust when you have more trust with
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what your service and your delivery is
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people feel invited in to take that next
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step forward the entire job of marketing
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is to create leads when you're creating
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leads you're actually just having people
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move from Step A to B B to C C to D and
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D to e and your branding is going to
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continue to create this perception of
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what they can expect and draw them in
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through your magnetic value creation but
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that is going to be really defined by
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what it is that you stand for which is
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your core values when you speak from a
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place of your core values people feel
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like they get to know you they know who
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you are so at this point in time even if
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you didn't know my name was beel if even
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if you didn't know that I own a
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world-class branding agency and
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consultancy called launch and that we
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help small businesses turn into amazing
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brands that are legitimate congruent and
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last the test of time so they can have a
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success uccessful exit with a high
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multiple you're still getting a sense of
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hey this woman is a busy mom she seems
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like she keeps it real um hopefully
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you're seeing that I know what I'm
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talking about but I'm simplifying
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everything so you're not getting lost in
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a lot of the brand words that don't
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really matter when you're a small
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business so that's from the digital
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business perspective you're creating a
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digital storefront and you want to
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magnetize them in just like vid just
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like visual designers do with Nordstroms
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if you've ever walked by a Nordstroms or
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a Bloomingdales or any other store and
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picture you're at the mall and you're
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walking by the aisles you will as you're
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going through the mall you're going to
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see these amazing curated windows and
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there are people called visual designers
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that are hired by these amazing Brands
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to curate what happens in the front like
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the amount blooming Dales pays a visual
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designer to come up with this
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storefront concept is going to make a
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difference in if they hit their Target
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sales for December or if it's going to
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be a flop think about the hundreds of
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thousands of SKS that they have for
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everything they sell in the store and
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they usually have to pick a theme or
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even one product and brand to really
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highlight to draw people in once you
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click once this Clicks in for you you're
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going to see that it the same thing
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applies to your digital store Forefront
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what happens when people land on your
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Instagram profile what happens when
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people land on your YouTube and they see
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the social media Banner on top what
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about your Facebook what about LinkedIn
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all of these places have your social
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media Banner on top and we actually help
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our clients in brand influencer Des we
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design it for them we design what that
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looks like we select what picture is
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going to go on there we put the tagline
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we design what the tagline is going to
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say and we put it together as if it was
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a billboard or if it was a digital
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storefront that's how you want to think
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me same thing applies for Facebook
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groups so when you understand oh wait
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people are perceiving me from the moment
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they click on any one of my social media
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profiles that's when it'll click in that
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all of these separate places whether
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you're on YouTube or Instagram or
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LinkedIn or Facebook you want everything
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to be congruent back to your website and
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also back to your funnel
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not only do you want the visuals the
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visual design which is how does
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everything look does it feel like it's
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the same company does it have the same
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kind of look and feel do I feel like I'm
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still with the same brand when that
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looks congruent across all the platforms
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of social media and your website and
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your funnels the buyer or the prospect
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immediately starts to get trust in their
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mind when they start to get trust they
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feel like your brand is in alignment and
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that alignment makes them feel like your
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brand is really legitimate and that you
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have obviously invested the dollars into
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your brand because you're proud of what
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you do you're successful at what you do
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you're not having a problem with cash
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flow or getting clients you're not a
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newbie so what are the coolest things
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that I love about branding and that's
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why I only recommended to businesses who
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are past that 20K of Revenue Mark you
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want to get past that point otherwise
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I'll tell you it's really not that
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important um it's something you can get
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done off of a simple website and you can
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just hire somebody to go get this done
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off upwork or 99 designs or ferr one of
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those really quick kind of cheap
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economical type of bootstrap designer
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you can go do that and you're fine but
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once you get past that critical point
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you want to revamp your brand and show
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the world I am proud of my brand I am
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proud of my business and I've invested
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into this because I want to show other
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people that we mean business when you
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come to work with us you're actually
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going to meet a legitimate business not
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just something that's online that
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decided they were going to do this offer
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for six months and then turn the whole
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thing off that's the fear that people
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have especially when they're investing
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in anything High ticket online or if
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it's something that's has monthly
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recurring revenue or a retainer attached
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to the back end of that if you're a
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business that has that type of business
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or pricing model you really want to
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consider hey may be time for you to look
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at your brand and get a brand audit
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which by the way our company loves doing
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these so if you want to get your own
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brand audited just type brand audit in
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the chat and someone on my team will get
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you locked into to our calendar so we
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can do a quick 15 to 20 minute brand
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audit of where are you with your socials
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how does your website look what do your
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funnels look like or any of the
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messaging you want to take a look at so
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one part of it is visuals and the second
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part is going to come down to the
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copywriting copywriting is the art of
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using words to communicate a message
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that creates a different belief system
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it's incredible how much power words
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have words are still how we communicate
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no matter what you look like and I love
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branded photography and a picture does
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say a thousand words but words are our
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main vehicle for how we communicate as
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humans to each other what is the choice
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of your words is what's called messaging
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but how the words actually sound your
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Cadence and your tone that all falls
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underneath brand voice and specifically
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underneath brand voice you want to think
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about tone of voice how does the Brand's
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tone of voice sound so this means that
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you are yes you're the founder and
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you're the CEO but you have a team of
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people you may have social media content
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creators you may have a VA who posts
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copy on your behalf and the captions for
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what your posts are you may have hired
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an agency to take your content and spice
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it up and get it put on to all different
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platforms so you can be
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omnipresent um or you might be sending
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out email and text marketing campaigns
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on the back of a funnel all of these
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things require you as the owner and the
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face of the brand your voice has to be
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matched so we have an amazing process uh
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that we do with our private clients and
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we've developed an AI system that we
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call Brand brain in order to take our
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clients learn every single thing about
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their brand their messaging their tone
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of voice their story their offers and
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what is the best way to communicate that
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out to the world so that it is
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consistent and this AI development that
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we've done is literally extraordinary to
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watch and see the results our clients
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get is
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amazing it's amazing because brand brain
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allows our clients to literally put One
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X of information in and get a 100x out
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can you imagine planning an entire
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quarter of content with one input in and
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getting 100x back out that's on brand
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matches your brand voice and you have
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very minimal to do and when I'm saying
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that I'm talking about scripts I'm
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talking about reals I'm talking about
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vsls I'm talking about sales Pages email
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marketing advertisement what should you
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write in your copy for your ads because
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you're probably testing a variety of
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different things cuz that's when
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marketing wins marketing wins when you
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use marketing as a data point and you
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just test a lot of different scenarios
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to see what really gets picked up what
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gets tractioned by the
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marketplace so that is one all in all
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training on digital businesses but I
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mentioned to you if you're still here
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Applause you have an amazing attention
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man hopefully you're taking notes
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because this is going to be amazing
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we're going to talk about brick and
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mortars when brick and mortars think
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about branding it's a little bit
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different although some of it is similar
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the parts that are similar is brand
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strategy still matters because it's how
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are you creating something unique that
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is differentiated in the marketplace so
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that people and Prospects are glued to
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you they want to watch your content they
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want to click in your emails they want
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to book a sales call with you or your
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team they want to buy your products and
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your services that is how you're
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competing with the other brick and
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mortar so we work with for example just
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to give you just real life people we
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work with we work with roofers we work
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with chiropractors plastic
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surgeons all kinds of people who have an
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actual fac martial arts studios people
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who actually have a space that you can
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walk into that's different because
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they're going to need to have local
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service area ads running um or they have
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an amazing social media profile Word of
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Mouth spreads like crazy but usually
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local service businesses have a
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combination of both I highly recommend
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that you at least start with your social
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media if you are a brick-and-mortar
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service based business because it will
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help you grow through brand recognition
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brand recognition and awareness you can
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hope that people drive by and they see
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your location you can wish that they see
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your billboard or your truck somewhere
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um or that maybe somebody who's got a
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their kid enrolled in your martial arts
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school can tell another parent when
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they're seeing them about enrolling
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their kid in your
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school but the better bet is for you to
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put yourself out there on social media
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so that when you're putting the right
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messaging and hashtags and consistently
18:48
putting your content out there that in
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your local area and City and Community
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people are getting a hold of your
18:55
content and they're following you so
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that creates amazing awareness for your
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space and that gives you opportunities
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for them to check out your ratings come
19:05
to the school to try out maybe a BJJ
19:08
course see what's up take their take
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their uh aggression out in your class
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and on the mat it could be a fun thing
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that people decide to do together it
19:18
could be a mom who is pregnant and she
19:21
just is feeling really overwhelmed about
19:24
giving birth and wants to come up with a
19:26
birth plan and have the right setting
19:29
for her own wellness and advocacy and
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she knows that the traditional Health
19:33
Care system isn't set up for her or it
19:35
might be a woman who's looking to get
19:38
some Botox and filler done but she's
19:40
scared CU she doesn't want to have like
19:42
that plastic face she wants natural
19:46
improvements um or she may want to
19:47
prevent the aging process maybe she
19:49
wants to start with Botox and fillers
19:52
find the right esthetician or plastic
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surgeon that she knows is board
19:57
certified some some who actually knows
19:59
what they're doing and is not going to
20:02
damage them or hurt them by doing
20:04
something unsafely and so they're going
20:06
to want to follow you on social media to
20:08
learn from you when they learn from you
20:12
they will then click the appropriate
20:13
links to go to your website and sign up
20:16
for your email newsletter if you're a
20:19
plastic surgeon or an aesthetician
20:21
that's a nurse injector or maybe they
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might say hey it's been a while since
20:25
I've gotten my roof audited um oh this
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uh chiropractor is doing this cool um
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like I can get my kid adjusted if I go
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in and get my first appointment as the
20:36
mom so you start to get their promotions
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be and you're willing to actually try
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them and your clients are willing to
20:44
come in because they've built trust by
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absorbing what your social media content
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is they start to realize that you're
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demonstrating your expertise and they're
20:53
vibing with you so back to that fancy
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smancy Michelin rated restaurant maybe
20:58
that's Vibe or maybe they love that like
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really easy like Sunday morning food
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truck cool chill Vibe of
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Austin you're giving them an opportunity
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to get to know who you really are and
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that alignment with your brand on what
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your values are and what their values
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are that's what creates your most ideal
21:19
client so whether it's a patient or a
21:21
client it's who is the one person who
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pays for your services or offers that
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you would like to repeat and multiply
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and have aund of them can you visualize
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just for a second take a minute what if
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you could have aund or maybe even a
21:37
thousand of your most favorite client
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wouldn't that be amazing now watch this
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what will they then say about you in
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reciprocation what will they give you in
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terms of a review maybe it's on yel
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maybe it's on Google my business maybe
21:54
it's on Facebook what will happen when
21:57
they send you a testimonial video of
22:00
what it was like to work with your
22:02
team that's amazing because having that
22:05
social proof or someone else saying what
22:09
their service and experience was like it
22:11
creates so much trust within other
22:14
people to say hey I feel like I can
22:16
relate to the way that person was
22:18
talking about the problem and I need to
22:20
get that done too oh my God wait
22:22
Chiropractic isn't just for back pain it
22:26
isn't just for popping my back I can
22:28
actually
22:29
like have a much more successful
22:31
breastfeeding Journey with my baby
22:34
because my baby wasn't latching
22:35
correctly because they needed proper
22:38
alignment the baby needed proper
22:40
alignment and then they can actually
22:42
teach me hands- on how to feed the baby
22:44
so this is coming from a mom I breastfed
22:47
both of my kids for one year each and I
22:50
can't even tell you the amount of
22:52
Anguish I had over not being able to
22:55
help the kid the baby latch properly or
22:58
me having low milk supply or blocked
23:00
milk ducks and all and then not being
23:03
able to pump enough when I went back to
23:04
work to have an entire profession with
23:08
the right person with the right
23:10
chiropractor who's dedicated to moms and
23:13
who knows how to do it different than
23:16
the way that the hospital just kind of
23:17
spits you up out all I was doing was
23:20
watching YouTube videos but I wasn't
23:22
getting the two-way feedback I needed
23:25
Hands-On help and I would have paid
23:28
anything to be able to go to a doctor
23:31
who wasn't just a pediatrician and
23:33
actually get the help that I needed my
23:35
OBGYN couldn't help me and my
23:38
pediatrician was more there for the baby
23:40
not to like teach me about breastfeeding
23:43
and how to do it that's just one example
23:46
of what people are looking for you know
23:48
like in Houston we just had this a crazy
23:51
storm it was a a tornado and I we were
23:54
just walking around outside and like all
23:56
these roofs had holes in them and
23:58
luckily for us we had multiple clients
24:00
who live in town who were able to refer
24:03
so that our community could actually get
24:06
help from people that were going to
24:08
serve them and create a lifelong
24:10
relationship so people are willing to
24:12
spread your name when you've done good
24:14
by them and you've helped them solve
24:18
their problem especially with Hands-On
24:20
help so if you're a brick and mortar I
24:22
want you to know that social media is
24:25
the best advertising you can have
24:27
because it's your digital billboard to
24:29
invite people in and it's absolutely
24:31
free it's ridiculous absolutely free and
24:35
it ends up building this word of mouth
24:37
so whether you're clicks which means
24:39
you're a digital business or you are
24:41
bricks and you're a brick-and mortar
24:43
having a sound brand strategy on how to
24:47
approach your business absolutely is the
24:50
difference between how are you going to
24:52
do in terms of your Revenue goals in
24:55
terms of your profitability and are you
24:57
getting a higher client lifetime value
25:00
if you're looking at your numbers and
25:02
seeing the fact that you want to hit and
25:05
you want to scale your business maybe
25:06
you want to grow 20% maybe you want to
25:09
grow 200% whatever that number looks
25:12
like branding and having a solid brand
25:15
strategy is the differen maker between
25:19
if your results are going to be
25:21
outstanding or you're going to wonder
25:24
why did the marketing not work why did
25:27
all of the different social media posts
25:29
that you try not actually get any
25:31
traction and I want you to know it's
25:33
really normal to swing the bat and get a
25:36
lot of Misses at the beginning but when
25:39
you're working with a company like ours
25:41
that is actually got a system that's
25:45
almost scientific we're able to take our
25:47
clients and walk them through a process
25:50
that we've used for four years called
25:52
brand fluenc in brand fluenc it's an
25:56
8-week part of the program program is
25:59
hashing out all of the details of your
26:02
brand strategy that's your mission it's
26:04
your vision it's your core values it's
26:07
your tone of voice it's your messaging
26:09
it's refining your actual offer what is
26:11
it that you sell what's the price point
26:14
you should sell it what's that
26:16
profitability look like and then how do
26:18
we need to sharpen up the naming have
26:20
you named your offer what are the
26:22
pillars within it are those named so
26:24
coming up with what those what that IP
26:26
is What is your actual intellectual
26:30
property behind your brand so if you
26:32
don't have anything trademarked or
26:34
registered you're really an open spot
26:37
for your competitors to be able to come
26:39
in and steal or copy that IP and then
26:43
they can actually take your IP say it's
26:46
theirs and sue you back because as far
26:48
as the US government is concerned
26:51
whoever registers the trademark first is
26:55
actually the owner of it doesn't matter
26:57
how long you had it posted for it's
26:59
who's the first one that got it
27:01
registered so you want to think about
27:03
the legal implications that are are at
27:05
play here too so just all in all when
27:09
you're thinking about how is it that
27:11
brand strategy is going to help you
27:13
become successful in your business it's
27:16
the same way that you look at other
27:18
brands and you decide to buy from them
27:20
once twice many times over and are you
27:24
willing to talk about the brands that
27:26
you had amazing service with yes of
27:29
course you are if you're like me you're
27:31
like willing to leave comments on videos
27:33
which by the way if you like this video
27:35
Hit subscribe hit like leave me some
27:37
love in the comments tell me what you
27:39
resonated with or what you want me to
27:41
teach on next you're going to actually
27:44
interact with that brand and then the
27:46
next part from there you're going to
27:48
tell a friend about that because you
27:49
care about your friend you care about
27:51
your other business owners and you want
27:53
them to be able to thrive too so Rand
27:57
strategy is absolutely the hidden secret
28:01
of why a lot of Brands grow at an
28:04
astronomical rate because it's the
28:06
raving fans that you've built that
28:09
spread positive brand Awareness on your
28:13
behalf for free so branding is literally
28:17
like an employee you don't pay that
28:20
works on your behalf 365 days 24 hours
28:24
of 7 days a week that your brand is
28:27
working on your behalf so if you want
28:29
that for yourself you absolutely want to
28:32
take the next steps on what your brand
28:33
strategy looks like and if you want us
28:36
and our team to do a BRI brand audit for
28:38
you just type brand audit in the
28:40
comments and my team will send you over
28:42
a link and we will see your application
28:45
if it's a good fit if it makes sense for
28:47
you we'll get you into our system and
28:49
we'll take a look at where the
28:50
opportunities lie for you see you next
28:53
time"
